The annual Customer Service Week is a global event that highlights the importance of strong customer relationships and the role of service professionals in driving business success. For UBA, the celebration aligns seamlessly with its Customer 1st philosophy, which places customers at the heart of every decision and innovation.
Speaking at the flag-off, UBA’s Group Managing Director and Chief Executive Officer, Oliver Alawuba, emphasized that the bank’s customer-centric approach is reflected in every aspect of its operations.
“As Africa’s global bank, we understand the unique challenges our customers face across different markets. That is why we are constantly investing in technology, people, and processes that make banking easier, faster, and more rewarding. This week is not just about celebrating our customers, but about renewing our pledge to make the impossible possible for them, because at UBA, we remain committed to not just meeting expectations; but we are also committed to exceeding them.”
In the same vein, Michelle Nwoga, UBA’s Group Head, Customer Experience, said this year’s celebration marks a renewed drive to deepen the bank’s commitment to delivering value at every touchpoint.
“At UBA, our mission is clear: to make the seemingly impossible possible for our customers. Whether it is enabling cross-border transactions in real time, ensuring seamless digital access to banking, or supporting small businesses to scale against the odds, we are committed to delivering service that transforms lives. This week is a celebration of that mission, and of the customers who inspire us to raise the bar every day,” she noted.
Over the years, UBA has earned a reputation for pioneering customer-focused innovations in Africa’s banking landscape. From introducing 24/7 multilingual contact centres to launching Leo, the continent’s first AI-powered virtual banker, the bank continues to redefine customer engagement and accessibility. It has also facilitated cross-border remittances for millions of Africans in the diaspora, strengthening its status as a bridge between the continent and the world.
As part of this year’s Customer Service Week, UBA has lined up several initiatives that go beyond banking. These include business empowerment sessions for SMEs, financial literacy programs, and youth engagement opportunities, such as the ongoing National Essay Competition for Senior Secondary School students—a signature initiative of the UBA Foundation.
With operations in 20 African countries and presence in major global financial hubs including New York, London, Paris, and Dubai, UBA continues to deliver on its promise of connecting people and businesses through retail, corporate, and digital banking solutions.
As the week unfolds, the bank says it remains resolute in its mission—to turn every challenge into possibility, and every customer experience into a story of satisfaction and success.