Speaking on the company’s vision, its Chief Executive Officer, Olawumi Fajemirokun, said Come On Naija was willing to work with brands, institutions and filmmakers to create original content and entertainment projects that resonate with audiences in Nigeria and beyond.
In a statement shared with Saturday Beats, Fajemirokun described the company as a platform that bridges entertainment, culture and the creative economy by transforming Nigerian stories and cultural experiences into intellectual properties with commercial and international appeal.
“Come On Naija operates at the intersection of entertainment, culture, media and the creative economy, transforming compelling Nigerian stories and cultural experiences into intellectual property with the potential to reach audiences across Africa and internationally,” she said.
She explained that the company’s activities covered filmmaking, story identification, intellectual property development, creative partnerships and content production. According to her, the approach also creates opportunities for brands, investors, distributors and cultural institutions to participate in the entertainment value chain.
Fajemirokun said the company was established to address the inadequate documentation and presentation of Nigeria’s diverse cultural heritage and human experiences, noting that many compelling stories about the country remained largely unexplored or insufficiently developed for wider audiences.
“Nigeria possesses one of the world’s richest reservoirs of human stories, traditions, entrepreneurial experiences, historical events, personalities, communities and cultural expressions. Yet, many of these stories remain undocumented, underdeveloped or presented to audiences without the scale and production quality they deserve. We exist to close that gap,” she said.
She noted that the company’s storytelling philosophy was guided by five principles: authenticity, excellence, entertainment, cultural preservation and global relevance.
According to her, these principles reflect the belief that Nigerian productions can maintain their cultural identity while appealing to audiences from different backgrounds by exploring universal human experiences and emotions.
The company has demonstrated this approach through films that examine Nigeria’s traditions and cultural practices, including Afamefuna: An Nwa Boi Story, which centres on the Igbo apprenticeship system, and Iwe Ala: An Ojude Oba Story, which explores the cultural significance of the Ojude Oba festival.
The productions have attracted positive responses from audiences and art enthusiasts for their engagement with Nigerian cultural themes and their efforts to bring indigenous traditions to the screen.
Come On Naija has also secured international recognition, winning three awards at the Toronto International Nollywood Film Festival in Canada. The company said the achievement reinforced its commitment to authentic storytelling, high production standards and the creation of content with global relevance.
Beyond filmmaking, the organisation is involved in cultural research, film projects focused on Nigerian traditions and the documentation of cultural practices. These activities, according to the statement, are intended to preserve important aspects of the country’s heritage for future generations.
Fajemirokun said the company would sustain its efforts to develop stories that reflect Nigeria’s cultural diversity, history and creative potential while building partnerships capable of expanding the reach of Nigerian content.
She maintained that through purposeful storytelling and collaboration, Come On Naija aimed to contribute to the growth of the creative economy while ensuring that more Nigerian experiences and cultural expressions receive the recognition and production quality they deserve on the global stage.