Featuring six NBA All-Stars and more than 20 NBA legends, broadcasters, celebrities and notable faces from around the game, “Playoffs on NBA Lane” captures the excitement, culture and history of the NBA postseason
The NBA yesterday premiered “Playoffs on
NBA Lane”, the latest chapter of the league’s seasonlong campaign celebrating
its 75th Anniversary Season, across all @NBA social media platforms and on
NBA.com/75. Featuring six NBA All-Stars
and more than 20 NBA legends, broadcasters, celebrities and notable faces from
around the game, “Playoffs on NBA Lane” captures the excitement, culture and
history of the NBA postseason.
Set in the fictional neighborhood of “NBA Lane (https://bit.ly/3iV6dfD)”
From NBA legends Reggie Miller and Chris Webber’s anticipation for tip-off to actors and producers Issa Rae and Ben Stiller celebrating from afar, the familiar faces and names around the arena each agree on one thing, “I love this game”. In the arena, the show is all about the stars on the court ready to compete in the playoffs, including Golden State Warriors’ Stephen Curry, Chicago Bulls’ DeMar DeRozan, Dallas Mavericks’ Luka Dončić, Philadelphia 76ers’ Joel Embiid, Cleveland Cavaliers’ Darius Garland and Memphis Grizzlies’ Ja Morant. Fittingly, the film is set to the instrumentals of “Trophies” by Drake with Young Money, as each NBA team embraces the singular goal of the postseason.
“‘Playoffs on NBA Lane’ serves as a reminder of the energy and excitement that makes playoff basketball truly unique,” said NBA Chief Marketing Officer Kate Jhaveri. “Throughout this season, our fans around the world have celebrated the NBA legends and moments that have shaped this league, and now we all turn to the next generation of stars who continue to push it forward as they write another chapter of NBA playoff history.”
As we look to the future of the NBA telecasts, “Playoffs on NBA Lane” steps into the metaverse with highlights infused with ESPN’s “NBA CourtView” 3D video technology. Additionally, the popular characters Peely and Fishstick from Fortnite make an appearance at the arena to tip off both the NBA postseason and the inclusion of a NBA celebration emote coming soon, which was voted (https://bit.ly/
Click the photo below to view the film: https://bit.ly/3NEEFck
Created in conjunction with Translation LLC, the short film was directed by Emmett and Brendan Malloy (“Big Easy Express” and “The Tribes of Palos Verdes”). “Playoffs on NBA Lane” will begin airing on television networks Saturday, April 9. Additionally, 15- and 30-second versions of the film will air across all platforms during the postseason.
The full cast of “Playoffs on NBA Lane” includes the following:
- NBA Players: Stephen Curry (Golden State Warriors), DeMar DeRozan (Chicago Bulls), Luka Dončić (Dallas Mavericks), Joel Embiid (Philadelphia 76ers), Darius Garland (Cleveland Cavaliers) and Ja Morant (Memphis Grizzlies).
- NBA Legends: Charles Barkley, Muggsy Bogues, Clyde Drexler, Reggie Miller, Shaquille O'Neal, David Robinson and Chris Webber.
- NBA Broadcasters: Malika Andrews, Marv Albert, Ernie Johnson, Stephen A. Smith and Xavier Vaution.
- NBA Fans: Anthony Anderson, Tiffany Haddish, Spike Lee, Ludacris, Mark Phillips, Issa Rae, Breanna Stewart, Vince Staples and Ben Stiller.
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