At a five star VIP event in Lagos Friday July 27th
Johnnie Walker® unveiled its new, emotive campaign, KEEP WALKING
NIGERIA, and announced Samson Siasia, former Super Eagles player and Coach, as
the first Nigerian Johnnie Walker® Giant.
Johnnie Walker® is the world's number one selling blended Scotch
whisky. The Keep Walking Nigeria
campaign will celebrate individuals who achieve their goals despite the odds,
and seek to inspire the nation to Keep Walking.
Attended by a host of high profile Nigerian entrepreneurs,
politicians, businessmen and celebrities, guest speaker, Samson Siasia, made
one of his rare public addresses and inspired the esteemed guests with his own
story of personal progress. The first
Nigerian to be recognised as a Johnnie Walker® Giant, Siasia's ideals as a
person, a former player and coach are in harmony with those of Johnnie Walker
himself and the brand philosophy of 'Keep Walking'.
Sharing with the assembled guests the story of his own journey through
life so far and how he is determined to Keep Walking to achieve his goals,
Siasia moved the audience as he told how, throughout his life, he had always
believed in himself and had been determined to make a success of his life. Relating personal progress to his passion for
football, he summarised, “One thing I have learnt: when life tosses you the
ball, play it; because nothing can stand in the way of a man who believes in
himself.”
A poignant video featuring Samson Siasia narrating his own story of
personal progress was unveiled at the glittering, Keep Walking Nigeria
event. To view it, go to
www.keepwalkingnigeria.com
Introducing Siasia at the event, Mr. Amaechi Okobi, Brand Manager Johnnie
Walker said, “Johnnie Walker® is proud to be associated with Samson Siasia;
striker, coach and proud Nigerian as he continues his journey through
life. Like many of us, he has faced
obstacles and challenges on his journey, but his determination to overcome
these hurdles to achieve his goals, epitomizes the Johnnie Walker® philosophy
to Keep Walking.”
Recognised as a mark of status in over 150 countries around the World
and the number one choice of the World's Scotch whisky experts, Johnnie Walker®
is a brand that stands for personal progress, for having a dream and for having
the courage to pursue it relentlessly.
In his role as a Johnnie Walker® Giant, Siasia joins other African
Giants, Manu Dibango, who has released over 25 albums over the course of his
musical career and in 2004 was appointed a UNESCO Artist For Peace; the
incredible Ethiopian long distance runner, Haile Gebrselassie whowas named a
Giant in honour of his unprecedented accomplishments, which have encouraged
thousands to follow in his footsteps;and Ghanaian Prince Kofi Amoabeng, who as
a successful entrepreneur, has been chosen as a Giant to inspire the younger
generation of entrepreneurs.
Other Johnnie Walker® Giants include Formula One hotshot, Lewis
Hamilton as well as Sir Richard Branson, arguably the world's most famous
entrepreneur.
At the end of the evening, Felix Enwemadu, General Manager, Diageo
Brands Nigeria, thanked the assembled guests for their attendance and said a
few words on the importance of responsible drinking as he urged guests to
“Captain your team, keep an eye on your friends, and make sure they get home
safely.”
Johnnie Walker® is the world's number one premium Scotch whisky and
the number one choice of the world's whisky experts. With over 170 million bottles sold every year
in more than 200 countries, five bottles of Johnnie Walker are consumed every
second of every day.
It is an iconic brand that embodies the ideals its lovers admire and
has become synonymous with masculinity, authenticity and progress. Johnnie
Walker® is a great tasting whisky of the highest quality and offers a range of
blends to suit different tastes and drinking occasions.
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