Glo Rated Among Africa’s Top 10 brands

 Globacom has been rated among the top five most valuable brands in Africa in a survey conducted recently by Brand Africa to find out the most admired and valued brands on the continent.
A statement by the company on Thursday said it (Glo) got a brand value of 655 to rank high in the list of the top 10 most valuable brands in Africa.
According to the statement, the report was published in the latest edition of the African Business magazine and it indicated that Globacom made the list because of its ability to win the hearts of the communities where it does business.

It stated, “Brand Africa noted that Globacom, in just 10 years, has established a reputation as a strong African brand and has made a significant impact in the West African sub-region where it operates.

“In each of these countries where Glo operates such as Ghana, Nigeria and Benin Republic, the network has become a household name not only because of its superior service offering, but also for the way it has affected lives in its business communities.”

Commenting on the development, Globacom’s Group Chief Operating Officer, Mr. Mohamed Jameel, said the company had worked hard to earn the recognition.

He said, “Based on Brand Africa’s definition of an African brand as a multinational brand developed in Africa, by Africans, with a secondary or primary listing in Africa, serving customers primarily in Africa, with a growing international recognition or footprint and contributes to Africa’s economic growth and global image and reputation, I believe Globacom deserves the recognition.

“Glo is well known for its outstanding performance in the countries where it has its footprints, for its contributions to economic growth and for its investments in sports, arts and entertainment. We have made telephony more available with our reliable networks and competitive tariffs. We have also invested heavily in sports in Nigeria and Ghana and the film industry such as Nollywood and Ghollywood.”

The statement added that Brand Africa’s founder and Chairman, Mr. Thebe Ikalafeng, who commented on the report, said one of the primary drivers of Africa’s growth was in stimulating and growing thriving African and global businesses and brands.

It added that the study involved a comprehensive research among consumers of 18 years and above, living in representative countries in metropolitan sub-Sahara African regions being asked to draw up a list of the most admired African and global brands.

November 15, 2013