Activities
at the stand of Nigerian Breweries considerably scaled up the fun and
excitement at the on-going maiden edition of the Nigeria Beer Festival in
Lagos.
The
company, which is the foremost brewer in Nigeria, revved up the atmosphere as
its leading brands became the toast of the teeming crowd who had thronged the
Atlantic Water Front, venue of the festival.
Consumers
at the festival affirmed that Nigerian Breweries has the most visible and
exciting branding with its products available for exhibition and tasting.
He added that company’s involvement in the Beer
Festival is to reinforce the culture of beer as a social lubricant among people
of diverse background
He was
excited with the event, Nigeria has enrolled into the league of Beer Festivals
around the world, while also promoting responsible
drinking among consumers aged 18+ at all its touch points.
Participants
equally agreed that the festival has also provided a fitting ambience to
showcase fashion and lifestyle, as well as culture in a carnival atmosphere
This culture touch point is in
line with the view of social scientists that that beer is
among the symbolic vehicles for identifying, describing, constructing and
manipulating cultural values and interpersonal relationships.