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    Tuesday, February 19, 2019

    Win N100k in Indomie Youth-Centric Campaign #whoshouldcookdinner

    Dufil Prima Foods, makers of Indomie Instant Noodles, has launched Indomie cooking competition to deepen the conversation surrounding cooking among young couples.
    The competition, with hashtag #MyIndomieMyRecipe, is geared towards growing narratives about the role of couples in the kitchen and who should cook when both married mates return from work tired.

    Head of Marketing, Mr Manpreet Singh, said the competition, which will end on 14th of March, 2019, will see several participants rewarded with Indomie products, with the grand winner having a dinner date with a hip hop recording artist, Ice Prince and actress Sharon Ooja and N100,000 cash prize. There will also be weekly and daily winners.

    Manpreet said to enter the competition, participants are expected to prepare their favourite meal from #MyIndomieMyRecipe playlist on the Indomielivetv channel on YouTube. “Then participants will take a picture of the meal with their Indomie pack by the side and post the picture on social media with the hashtag #MyIndomieMyRecipe #MyIndomieMyStyle. Finally, each participant is expected to get as many likes on the post. Selected entries will be reposted on the Indomie page, with winners getting away with Indomie prizes,” Manpreet said.

    On the rationale behind the competition, Manpreet stated the aim is to provide a solution to people finding it difficult to cook a meal after a hard day’s job.  Manpreet said: “In busy cities in Nigeria, it is becoming harder to cook conventional meals because of lack of time due to the existence of traffics and other uncontrollable factors.


    Indomie Instant Noodles through this competition is, however, offering a solution to such challenge by offering consumers eight amazing convenient and easy cooking recipes to choose from on its @Indomielifetv youtube page. We are saying with this competition that cooking can be done by anyone because Indomie is simplifying how meals should be prepared.

    Indomie, voted Nigeria’s most loved brand 2018, showed that it’s not letting that title go in 2019 as it launched its latest youth-centric campaign with the hashtag #whoshouldcookdinner
    The campaign which started in an unexpected, very creative, back-and-forth banter between suspected lovebirds Sharon Ooja and Ice Prince, in response to a tweet by relationship handle @dearFH_dfh (Dearfuturehusband), capitalized on the fact that today’s couples are busy but need to eat, so why not make delicious convenient Indomie recipes and win something in return.
    The recipe videos which can be found the @Indomielifetv youtube page also features celebrity influencers and Chef Miyonse. 

    Follow this link here to see the videos http://bit.ly/2SWD1cVblogpost
    HOW TO ENTER
    • Prepare your favourite meal from the MyindomieMyrecipe playlist on the INDOMIELIVETV channel on YouTube ( http://bit.ly/2SWD1cVblogpost )
    • Take a picture of the meal with your Indomie pack by the side
    • Post the picture on social media with the hashtag #myindomiemyrecipe#myindomiemystyle
    • Get as many likes on your post
    • Selected entries will be reposted on the Indomie page
    • Offer runs from the 14th of February to the 14th of March, 2019
    PRIZES TO BE WON
    • Daily Prize of 2 cartons of Indomie (1 winner per day x 4 weeks)
    • Weekly Prize of 10k (1 winner per week x 4 weeks)
    • Grand Prize of N100k + dinner date with Ice-prince and Sharon Ooja
    For more info please follow the @indomie_nigeria on Instagram, @Indomieinstantnoodles on Facebook, and @indomienigeria on Twitter
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