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    Wednesday, March 20, 2019

    Samsung's 2019 QLED TVs Come with “Brand New Ambient Mode”

    Samsung has announced that its 2019 line-up of QLED TVs will come with a new passive tool called Ambient Mode. Ambient Mode will kick in when the TV screen is off and will display a variety of content “designed to enhance consumers’ daily lives”. The concept is not dissimilar from Samsung's Frame TV which displays artworks when the TV screen is off.

    Ambient Mode has a range of content to display to users including world-renowned artworks, news headlines, weather updates, photos, and music making the TV useful even when not being actively used. Artworks come from collaborators including Tali Lennox and Scholten & Baijings.
    The idea of an ‘ambient mode' exists on smartphone screens already, and the concept lends itself well to the product. However, ambient mode on TVs isn't quite as widespread an idea, apart from products such as The Frame TV from Samsung.

    Just like on the Samsung The Frame TV, the 2019 lineup from Samsung will now fear an ambient mode, which keeps the screen active even after it has been switched off. According to a press release by Samsung, the feature will allow 2019 QLED TVs to display content such as news headlines, weather updates, photos, music, and art even when the TV isn't in use.

    The new mode is available now for all compatible TVs in the range, and Samsung has collaborated with artists and art curators to offer a collection of images and artwork for the initial rollout. These include Tali Lennox as well as Scholten & Baijings, and artwork from these sources will be available on the TVs in ambient mode.

    While this new feature for the current lineup adds to the functionality, the TVs are of course part of a range that has been praised for performance with its primary functionalities as a smart TV. At CES this year, the company unveiled its flagship 98-inch 8K QLED TV, along with other smaller-sized and more realistically affordable options.

    The 2019 QLED TV range consists of six models, the Q900R, Q90R, Q80R, Q70R, and the Q60R. To find out more head on over to the Samsung TV website.
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