Winners Emerge in Three Crowns Mother’s Day Campaign

(L–R) Patricia John, Area Sales Manager (East), FrieslandCampina WAMCO; three grand prize winners: Mrs. Kate Nnwaobi; Mrs. Veronica Ihemanma and Mrs. Chinwe Iroapali; and Brand Manager for Three Crowns Milk, Akeem Audu, during the Three Crowns African Queen Mother’s Day event in Owerri, Imo State.

Three Nigerian mothers have emerged winners at the Three Crowns Mother’s Day celebration, which was tagged ‘African Queen of Hearts’. The winners from the event held in Owerri, Imo State are Kate Nnwaobi, Chinwe Iroapali and Veronica Ihemanma.

Three Crowns, a milk brand made by FrieslandCampina WAMCO gave the mothers grand prize of an all-expenses paid weekend vacation in a luxury resort.One of the winners,. Ihemanma, said, “the grand prize is more than worth it for me and I thank FrieslandCampina WAMCO, makers of Three Crowns Milk.”

Brand ambassador (left) and Mrs. Chinwe Iroapali grand prize winner, during the Three Crowns African Queen Mother’s Day event in Owerri, Imo State.

For Nnwaobi, also a winner, “the brand has brilliantly celebrated Nigerian mothers as African queens. Tell me, what else beats that?” The third winner, Iroapali, said, “It’s been both exciting and fantastic. I am simply overwhelmed. I just want to say thank you.”

Earlier, Akeem Audu, Brand Manager of Three Crowns Milk said that the event was an icing on the cake of a campaign, which started as a build-up to Mother’s Day 2019. He said, “we rewarded Nigerian mothers who shared and uploaded pictures of their different African hairstyles on the brand’s social media pages with the hashtags #ThreeCrownsAfricanQueen #ThreeCrownsMilk.”

The uploaded indigenous hairstyles include, Shuku, Didi, Koroba, Face-me-I-Face-You, etc and they all attracted exciting comments.

While congratulating the winners, the Senior Brand Manager, Omolara Banjoko explained that every mother wears her hair as a crown with great pride and goes the extra mile to make it look beautiful at all times. She said, “Three Crowns Milk has positioned itself as the visible crown of every mum by nourishing her physical wellbeing with essential vitamins and minerals. It cares for the mum’s heart so she can continue to give her family the best care and love.”

May 28, 2019