NBC Targets Double-Digit Revenue Growth in 2020 Through Smart Sales Approach

… To leverage staff development, partnerships

Nigerian Bottling Company Limited (NBC) has said in year 2020, it is targeting a double-digit growth in revenue, which it hopes to achieve through its smart sales strategy.

Speaking during NBC’s sales department and trade partners’ award event at Eko Hotel, Lagos, Goran Sladic, Greater Lagos Sales Director, NBC, said the company is working towards accelerating its revenue growth which he said will come from smart sell, which means selling in the places that give people the options to sell to the consumers that can pay more.

“It is about selling smart cases. This is our key pillar to grow our revenue in 2020 faster than we did in 2019. The objective is to grow revenue to double digits in 2020,” Sladic said.

Speaking on the major strategies NBC hopes to put in place to sustain and increase growth in 2020, he said the first strategy is to awake all of the best the company has in its entire people at NBC, adding that the company will continue to invest more in the development of its people and in their capabilities.

He stressed that its people, strong culture and values are paramount for the company.

“We are lucky to partner with companies like Coca-Cola, Monster and some others. They all represent the same values NBC represents and they are all not just global brands but high-quality brands. The brands will be our second strategy.

“We are very clear that every year, we need to improve execution in the market place. What it means is that we need to improve the level of our partnerships with our key customers. We are so lucky that we are in a group of 28 countries. We can take a lot of leanings from the other 27 countries and implement the best tools, programmes, and executions in the market place,” Sladic said.

He said the event was to celebrate its trade partners, who contributed in making the year 2019 a great year, despite the very competitive and difficult market they operate in.

He also explained that the event was an opportunity to learn from the other previous period and to share the learning from the wider team.

He noted that the objective of NBC is to produce the highest quality products, as safety concerns come first.

“For us, quality and safety come first. This requires commitment in investments. So we properly balance quality and safety for us to be as efficient as possible because we understand that if we don’t hit the price that most of our consumers in Nigeria can pay for; then all is for nothing. So the effort that we are trying to make is to find the proper balance between providing quality products and reaching the affordable price that most of our customers can purchase,” Sladic said.

Also speaking at the event, Debora Shittu, a Dealer, Sapphire, and Garnet said NBC products are performing excellently in the market, as it is a top brand with a lot of varieties in the market.

According to Shittu, NBC products have an edge over others because of the unique taste. “Coke is unique; Fanta is also unique. NBC cannot meet up with Fanta supply. There are many other orange drinks in the market but Fanta has a unique taste. When you talk about NBC you expect quality products.

“We are located in an area where there is competition. I believe that because of the recent changes there have been a lot of push and penetration.

“Another thing that worked for us is the bottle. Because of the level of income earned by people in our location, the glass (bottle) thing is working. People can afford the N50 price so I will say that the strategy of back to glass is great,” she explained.

February 19, 2020