Elon Musk’s April Fools Joke ‘Tesla Tequila’ Becomes a Reality

Elon Musk floated the idea of a Tesla-branded tequila on April Fools’ Day — but the product was apparently no joke.

With an awkward meeting of cars and alcohol consumption, Tesla is actually going to release branded liquor. Tesla Tequila is available to order now on its site, offering “an exclusive, small-batch premium 100% de agave tequila añejo” for $250.

As with many things, it started as an “April Fools” joke tweet by Elon Musk in 2018 — it was funnier before the SEC fines — about Teslaquila. The company eventually sought to trademark the name, but is going with something more traditional now.

Introducing Tesla Tequila, an exclusive, small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves.

Buy now ➡️ https://t.co/6QzmRedcuV pic.twitter.com/87QGxVTZSt

— Jeff (@JeffTutorials) November 5, 2020

Orders are limited to two bottles, and because of laws concerning the online sale of alcohol, it can only ship to certain states when deliveries take place later this year. 

The tequila is made by Nosotros Tequila, which offers bottles of its own stuff for $40 - $45, but those haven’t been aged for an extra four months in French oak barrels and poured into this exclusive hand-blown bottle — notably shaped like a bolt of electricity to signify the tie-in.

November 06, 2020