According to a report in BusinessKorea, Samsung LSI Business Division has started to reduce the supply of Exynos chipsets to Samsung's wireless business division (ostensibly the smartphone unit) due to low-profit margins and has been seeking new customers.
The report said that Xiaomi and OPPO sought Exynos chipsets as they need more processors in order to expand production in light of Huawei's woes.
The Exynos AP had been mostly used for Samsung Electronics' Galaxy smartphones until the mid-2010s.
Samsung Electronics' Wireless Business Division, which also used Qualcomm APs, leveraged the Exynos APs in negotiations with Qualcomm.
Currently, Qualcomm is the primary supplier for APs in premium handsets, so the Exynos chips in the budget lineup might grow the recognition of the brand.
Early this year, Samsung decided not to use the premium AP Exynos 990 for the Galaxy S20 model released to the Korean market, a setback for its premium AP.
Having said that, Samsung previously supplied Exynos 880 and Exynos 980 chips to Vivo for its phones. The company is also working on launching the Exynos 1080 SoC next week that is said to be a part of the upcoming Vivo X60. The chip is, however, also speculated to power Samsung's Galaxy A52 and Galaxy A72, though it's not likely to debut on the Galaxy S21 series.
According to the data provided by market research firm Counterpoint Research, Qualcomm led the market of mobile processors in the second quarter, with a market share of 29 percent. The share dropped three percent compared to last year, though. MediaTek, on the other hand, came second with a share of 26 percent. However, Samsung faced a tough fight with Huawei and came fourth with a 13 percent share.
MediaTek and Samsung are likely to gain some traction, owing to the ongoing restrictions on Huawei that also offers its HiSilicon Kirin chips. The Chinese company had a share of 16 percent in the second quarter and stood third, as per Counterpoint.
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