Leading telecommunications services provider, Airtel Nigeria, has been recognized for its efforts in storytelling and PR innovation at the 5th edition of the Lagos Public Relations and Industry Gala (LaPRIGA), a prominent communications industry event at the instance of the Lagos Chapter of the Nigerian Institute of Public Relations.
The Corporate Communications Department of Airtel
Nigeria has also been awarded the ‘Best Corporate Communications Team’ in
Africa by the prestigious Sustainability, Entrepreneurship and Responsibility
Awards (SERAs), a prominent award platform designed to celebrate excellence in
the practice of Sustainability and Corporate Social Responsibility (CSR) in
Africa.
According
to a citation read in honour of Airtel Nigeria at the LaPRIGA event, the telco
was bestowed with ‘Best Brand in
Storytelling’ and ‘Best Innovation in PR Practice’ awards
for scoring high on a wide range of parameters ranging from creativity,
storytelling and proactively engaging its various stakeholders.
The Panel of Judges of the SERAs said the Airtel
Nigeria Corporate Communications department has consistently and flawlessly
designed and implemented programmes to not just uplift the vulnerable,
underprivileged and hard-to-reach in the society but has been unwavering in its
commitment of championing corporate philanthropy and exemplary CSR practice in
Nigeria.
Commenting
on the awards, Emeka Oparah, Director: Corporate Communications & CSR,
Airtel Nigeria, commended the organizers of LaPRIGA and SERAs for creating platforms
to recognize and reward excellence in the practice of Public Relations and
CSR/Sustainability in Nigeria.
He
expressed appreciation to his team members and to the Managing Director and Chief Executive Officer, Airtel Nigeria, Mr. Segun
Ogunsanya, who, according to Oparah, is extremely passionate about CSR and
Giving and always goes the extra mile to ensure that the Corporate
Communications team gets all the support it requires.
“Airtel Nigeria dedicates the SERAs award to the
underprivileged Nigerians who we strive daily to support through our flagship
CSR initiative, Airtel Touching Lives. If we haven’t touched your life directly
yet, hopefully we will do so soon.”
Inaugurated four years ago, the LaPRIGA Awards is regarded as
the high-profile red bow-tie event which has evolved to become communications
industry Oscars aimed at recognizing excellence, celebrating practitioners,
corporates, and stakeholders via awards dinner, and to boost professionalism
and more investment in the Public Relations practice.
Over 400 leading communications professionals in
consultancies, government, corporate and not-for-profit organizations, captains
of industry including media personalities, academia and C-Suite executives from
across different sectors and industries attended this year’s edition of the
event.
In the last 13 years, the SERA awards have attracted
over 1242 entries from over 300 organisations. The thorough awards process that
ensures physical verification and documentation of projects entered via site
photography, videos, and interviews of various stakeholders (the only awards
platform of its kind in the world with such depths in its fact-finding
process), has visited over 5000 project locations around Africa.
Over the same period, there has been 240 competitive
awards winners, 20 honorary award winners, five sustainability champions and 13
overall winners of the most coveted award of The Most Responsible Business in
Africa. Within the period under review, the SERAs has had over 25,000 key
players, industry and policy leaders and influencers. Its works over the years
has also made the award platform custodians of data around activities of the
most active organisations in CSR and sustainability in Africa, be they large,
medium or small scale, as well as the not-for-profits.