According to the Chief Executive Officer, Colgate Tolaram
LFTZ Enterprise, Mr. Girish Sharma, the new thematic campaign is aimed at sensitizing
the consumers on ways to prevent, fight cavity and promote dental hygiene and
wellness by strengthening teeth and freshening breath.
Sharma noted that the new thematic campaign, which
highlights the significance of calcium to dental health, is current running
Pan-Nigeria on Television, Radio, digital and OOH platforms. He noted that it
has become more imperative that Nigerians take their dental health more
seriously by keeping up with a comprehensive oral hygiene routine.
He disclosed that study has shown that more than half of the
Nigerian population is confronted with problems associated with toothache or
tooth hole most of which are due to cavities which he said is majorly caused by
the changing food habits of consumers.
He further noted that present situation of dental care in
Nigeria requests serious attention, as the population of Dentist to Patient
ratio in Nigeria is very low compared to the WHO standard recommendation.
“Oral care is a very important aspect of the human overall
health and wellness, and preventing cavity is one of the cardinal parts of
enjoying a good oral health. It is therefore imperative to create awareness
around oral care, and as such preventive oral care must take the forefront”,
Sharma said.
Also commenting on the new thematic campaign, the Brand
Manager, Colgate, Mr. Vibhanshu Malpani explained that cavities could be
prevented by using the Colgate Maximum Cavity Protection Toothpaste brand,
which is clinically proven to prevent cavities through Its expert fluoride
formula that ensures natural calcium deposition on the outer layer of tooth
which is called enamel.
Malpani noted that Colgate Maximum Cavity Protection
Toothpaste is made from carefully selected active ingredients to protect the
teeth from cavity while ensuring general oral health. He added that the brand
contains natural mint, which gives users fresh breath.
He further affirmed that Colgate Maximum Cavity Protection
toothpaste is a family toothpaste brand that helps users to fight sugar acids
in plaque, which is the number one cause of cavities.
He disclosed that Colgate Maximum Cavity Protection
Toothpaste is also recommended by the Nigerian Dental Association.