Google's pause of election advertisements, which came into
effect after polls closed in the US presidential election on November 3, was
one of its measures to combat misinformation and other abuses on its site.
It was part of its "sensitive events" policy,
which seeks to prohibit content that potentially capitalises on events like
public health emergencies or natural disasters.
The company said in an email to advertisers seen by Reuters
that "we no longer consider the post-election period to be a sensitive
event."
Major online platforms have been under pressure to police
misinformation about the election on their sites, which continued to
proliferate on social media after Election Day.
"We will still rigorously enforce our ads policies,
which strictly prohibit demonstrably false information that could significantly
undermine trust in elections or the democratic process, among other forms of
abuse," Google said in a statement on Wednesday.
When Google announced the ban to advertisers in September, a
spokeswoman said it would be in place for a minimum of a week and that factors
such as whether there was civil unrest would impact when it was lifted.
Facebook, which introduced a temporary ban on political and
issue advertisements, said in November its post-election pause on political
advertisements would likely last another month. Facebook did not immediately
reply to a Reuters question on when it would lift its ban.
The extensions of the ad pauses raised concerns from
campaigns and groups eager to reach voters for key Georgia races in January
that will decide control of the Senate.
Google's ban applied to election-related ads on its
ad-serving platforms, including its video-streaming service YouTube and Google
Ads.
Twitter banned political advertisements last year.
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