Daimler expects future profitable growth of subscription services, such as maps or entertainment |
In a video presentation, Daimler Chief Executive Ola
Kallenius said the new "Hyperscreen" - which at 56 inches (142.24 cm)
in width dwarfs Tesla's vaunted 17-inch screen - will make its debut in the EQS
later this year, Mercedes' new fully electric sedan.
The EQS, with a driving range of 700 kilometers (435 miles),
will be the first in a family of four vehicles built on the same all-electric
platform.
"There's huge customer demand for this screen,"
Kallenius told reporters on a conference call. He said the dashboard would be
an optional feature in the EQS, "but we expect a very high take-up
rate," from buyers.
As well as including vehicle functions such as the
speedometer, and music and navigation features, the screen will allow
passengers to access some vehicle functions and, in some markets, to watch
television without disturbing the driver.
Kallenius said besides revenue from the screens themselves,
Daimler expects future profitable growth of subscription services, such as maps
or entertainment customers will download.
"It is part of our business strategy to increase this
profit pool of recurring revenues," he said.
Tesla has dominated global electric vehicle sales and
traditional carmakers like Daimler have been pushing to develop vehicles to
compete for market share.
The pressure to outdo Tesla has been heightened by tighter
emissions standards in the European Union and China, and the decision by a
growing number of countries to start banning sales of new petrol or diesel cars
as early as 2030.
-Reuters
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