Joining superstars Olamide and Odunlade Adekola, Nigeria’s
turntable sensation Ayorinde Kehinde Okiki, also known as DJ Kaywise, has just
secured an ambassadorial deal with one of Nigerian Breweries Plc foremost beer
brands, Goldberg Lager Beer.
The announcement was made official after fans and followers
called on the brand to sign the DJ.
The talented artist who kicked off his career professionally in 2010, gradually climbed through the rungs of the music ladder to work with top acts like Olamide, Phyno, Tiwa Savage, Naira Marley, Zlatan Ibile and Niniola. Using his style of music production, Kaywise projects African and Nigerian cultures and values through Afrobeats to the rest of the world. This quality is synonymous with the Goldberg brand, hence its choice to unveil the renowned DJ as brand ambassador comes as no surprise.
Speaking on the announcement, DJ Kaywise expressed gratitude to the brand saying,
“I started out in the industry in 2010, putting in my blood
and sweat to ensure I produce sounds that people around me and those in the
diaspora could identify and connect with. There are a couple of acts out here
in the industry and Goldberg reaching out to me, shows that all of my hard work
hasn’t gone unnoticed.
In my new role as an ambassador for Goldberg, I hope to
continuously project both myself and the brand in a manner that connects well
with my fans and Goldberg lovers, working to keep our culture and values fresh
in their minds.”
Goldberg Lager Beer was acquired by Nigerian Breweries in
2011, and since then, has remained one of the best performing brands in its
portfolio.
The brand has, over the years, invested in the rejuvenation
of culture and content through its talent hunt show Ariya Repete, thatLa seeks
talents in music genres like fuji, Yoruba hip-hop and juju. It has also
continued to support festivals like the Olojo Festival, and has gone on to
garner grand endorsements from traditional rulers like the Oba of Lagos, HRH,
Oba Rilwan Akiolu.
Commenting on the partnership, the Portfolio Manager,
Mainstream Brands, Nigerian Breweries Plc, Omotunde Adenusi, revealed the brand’s
need to create an experience that will celebrate the traditional culture and
values people were raised with, in a way that aligns with the current pop
culture which is fast gaining strides in the country.
“DJ Kaywise is a household name on the Nigerian music scene and we’re excited to have him on the brand” Omotunde said. “Kaywise, just like Goldberg, brings his fans closer to their roots, through his music, yet keeping them in touch with the trends. This perfect blend of both worlds is what the Goldberg brand has become known for.”
Goldberg is a brand that believes in keeping values and
traditions alive and fresh as a way to shape the future.
With a wide array of exciting activities that brilliantly
connects with its ever-loyal consumers, Goldberg continues to remain one of the
most authentic brands in the beer industry.
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