The option would become available to Shopify merchants
selling products in the US through Instagram on Tuesday and will be rolled out
on Facebook within the coming weeks, the company said in a blog post. Social
media shoppers will be able to use Shop Pay alongside other payment options on
the social media company's payments system Facebook Pay.
The company says consumers on Instagram and Facebook will
see Shop Pay as a payment option in Facebook Pay with this integration, It says
that Shop Pay pre-populates user details and speeds them through “the most
efficient and secure way to pay on the Internet — directly on Instagram and
Facebook”.
After making the purchase, consumers will also be able to track
orders and see the carbon emissions offset from their purchases. Shopify says
that Shop Pay offsets 100 percent of the delivery emissions for every order.
“People are embracing social platforms not only for
connection, but for commerce,” said Carl Rivera, General Manager of Shop at
Shopify. “Making Shop Pay available outside of Shopify for the first time means
even more shoppers can use the fastest and best checkout on the Internet.
And there's more to come: we'll continue to work with
Facebook to bring a number of Shopify services and products to these platforms
to make social selling so much better.”
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