iROKOtv was
launched on December 1, 2011. Dubbed the ‘Netflix’ of Africa, it is the world’s
largest legal digital distributor of African movies, especially Nollywood
films.
According
to Njoku, the sale would aim to raise between $20 million and $30 million and
would value the whole business at between $80 million and $100 million.
He also
added that discussions with brokers will start in the coming weeks.
Confirming
the report on his official Twitter handle, he tweeted, ‘God willing It feels
like the right time’’.
In August
2020, Njoku has muted the idea of laying off about 150 workers partly because
of the devaluation of the naira which has affected his company’s revenue since
2016.
He also
noted that his firm will focus more on North America and Western Europe
subscribers, who account for more than 80 per cent of revenues.
According
to him, the devaluation of Naira dropped the platform’s subscription costs from
N3,000 ($18) in 2015 to N3,000 ($8.33) by 2017.
Currently,
a subscription to the platform costs $6.3 with a dollar equivalent to N477.
Njoku said
it was rather strange to be finding out after almost nine years with IROKOtv,
five exclusively focused in Africa, that the brand “may be too early for
Africa”.
Interestingly,
while the company’s fortunes are dipping in Africa, business is booming
internationally with the average revenue per user in the west between $25 and
$30.
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