Microban 24 Multipurpose Cleaner, Microban 24 Disinfectant
Spray, Microban 24 Bathroom Cleaner (Photo: Business Wire)
Almost half (47%5) of UK consumers believe that they’re
getting long-lasting protection from their existing antibacterial cleaners and
yet, even if you disinfect a surface correctly, bacteria can redeposit with
each new touch.
The science behind Microban 24 is a powerful formula that
combines active antibacterial ingredients to create multi-layered protection on
surfaces. As a result, the antibacterial actives stay on the surface for up to
24 hours so they keep killing bacteria, even with multiple contacts throughout
the day.
The launch, which marks the brand’s first market expansion
outside the US, will be supported by a high-impact integrated marketing
campaign that will reach 95% of its primary shopper audience over the first two
months across key media touchpoints, as well as takeovers on Twitter,
Instagram, Pinterest and a UK-wide ambassador programme.
Microban 24 is designed for use on hard, non-porous,
non-food contact surfaces6 around the home, such as door handles, desks, bins
and cupboards. These high-touch areas are in constant use and are the perfect
environment for viruses and bacteria to spread. When used as directed, however,
you can rest assured that Microban 24 will eliminate 99.9% of bacteria from
your surfaces and continue to protect them for up to 24 hours, touch after
touch4.
Paris Kallintzis, P&G Home Care Brand Director, UK &
Ireland, said: "Everyday touches are a normal and unavoidable part of
daily life – from opening doors, windows and cupboards, to climbing stairs and
emptying the bins – and yet, each of these touches could spread viruses and
bacteria around your home.
At a time when we are more aware of the germs around us than
ever before, people are looking for disinfecting products that they can rely on
and Microban 24 offers exactly that, delivering powerful bacteria protection
that lives on – so you can get on with living."
Microban 24 is available in three forms, delivering powerful
protection against bacteria throughout your home: Microban 24 Disinfectant
Spray (RRP £5), Multi-Purpose Cleaner (RRP £4) and Bathroom Cleaner (RRP £4).
You can clean using Microban 24 by spraying your surfaces and wiping away any
visible dirt (Multi-Purpose Cleaner and Bathroom Cleaner only). To fully
disinfect your surfaces and initially kill 99.9% of bacteria and select
viruses, apply the product and wipe clean with a cloth five minutes after
application. To benefit from the full power of Microban 24 and achieve lasting
protection that keeps killing 99.9% of bacteria for up to 24 hours, simply apply
to a clean surface and leave it to air dry4. Simply spray and walk away!
The Microban 24 product lineup, in Fresh Scent and Citrus
Scent, is available now from major retailers nationwide, including ASDA,
Sainsbury’s Morrisons, Wilkos, Waitrose, Coop, Costco and Ocado.