This was disclosed in a statement that was made available to
Journalists in Lagos by Showmax’s Public Relations Officer in Nigeria, Onna
Okafor.
It said the reality series, which is the first Showmax
original shot, produced in Nigeria, has the highest first-day views for any
show ever on the streaming service in Nigeria, including other popular reality
shows like Big Brother Naija and Mercy & Ike.
According to the statememt, a week after its debut, it
remains in the number one most-popular spot on Showmax in Nigeria.
I Am LAYCON follows the Big Brother Naija season 5 winner,
Lekan Agbeleshe popularly known as “Laycon”, and his crew made up of his
closest family and friends.
The series premiered exclusively on Showmax at midnight,
Feb. 10 with superfans known as iCONS staying up to watch the first five
episodes with the #IAmLayconShowmax hashtag.
It trended on Twitter in Nigeria in the hours before it
arrived on Showmax, and remained a fixture as fans shared their favourite
moments.
Akanni of Lagos, better known as the president of the iCONS
fan club, tweeted: “Omoh, that was so smooth. Those Aunties on 124 no do pass
this one ooo. This is a pure class!”
Another fan also tweeted: “It’s 3am and I’m still awake all
because of #IamLayconPremiere. I love it sooo much.”
I Am LAYCON is currently streaming in 26 countries outside
Africa including the United Kingdom, Italy, France and Germany.
Other countries where I Am LAYCON is available for streaming
include Andorra, Australia, Austria, Belgium, Denmark, Finland, Greece,
Iceland, Indonesia, Ireland, Liechtenstein, Luxembourg, Malta, Monaco,
Netherlands, New Zealand, Norway, Portugal, San Marino, Spain, Sweden, and
Switzerland.
The next five episodes of I Am LAYCON will become available
for streaming exclusively on Showmax March, 4.
The next big reality show, Nigerian Idol, will stream on
Showmax later in the month.
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