Ms. Panetta is a highly experienced sales,
marketing and commercial leader within the CPG sector, having held senior and
executive roles at global companies such as General Mills (NYSE:GIS), PepsiCo
(Nasdaq:PEP), and S.C. Johnson. Ms. Panetta’s broad experience in both the CPG
and cannabis sectors position her well to lead BevCanna in its evolution into a
fully diversified health and wellness; beverage and natural products company.
“Melise joined the team in the fall to
build our international commercial strategy, and is now the perfect choice to
lead our transformation into a globally-focused diversified beverage and
natural products company,” said Marcello Leone, Founder and CEO of BevCanna.
“We’ve already capitalized on her significant expertise to accelerate our
strategic planning for the newly amalgamated company, and we’ll continue to
leverage this leadership as she takes on the President role.”
“I’ve been thrilled to work with BevCanna
in this period of intense growth and look forward to taking on this leadership
role as we focus on both domestic and global expansion,” said Ms. Panetta.
“With the recent acquisition of Naturo Group, the continued expansion of our
Pure Therapy platform, and the recently announced approval of our Health Canada
Standard Processing License, BevCanna is well-positioned to build a leading
position in the rapidly growing cannabis and wellness sectors.
“We have a number of well-defined growth
initiatives underway,” continued Ms. Panetta. “In the cannabis sector, our
focus is on the launch of the market-leading Keef Brands as well as developing
a robust roster of white-label clients at our newly licensed facility. In the
wellness sector we’re continuing to expand Naturo Group's CPG white-label
clientele, driving growth of the TRACE brand both domestically and
internationally, as well as continuing to expand our popular Pure Therapy
platform. This is a truly transformative time for BevCanna.”
Ms. Panetta succeeds Martino Ciambrelli in the role of President. Mr. Ciambrelli will continue to lead the company through his seat on the Board of Directors, as well as his continued position as Senior Person in Charge on BevCanna’s Health Canada Standard Processing License. Mr. Ciambrelli’s continued involvement in strategy, sales, and overall corporate initiatives will ensure a smooth transition of Ms. Panetta.
Melise Panetta profile
Melise Panetta is a seasoned marketing and
sales executive with a track record of delivering exceptional results and
leading highly impactful teams. Melise’s expertise comes from almost 20 years
of leadership experience in large multi-national corporations where she led
globally recognized brands, innovation strategy, commercialization as well as
customer development.
Prior to Melise’s tenure at BevCanna,
Melise held progressively senior positions at General Mills, PepsiCo, and SC
Johnson, as well as in the cannabis space including the roles of Chief
Commercial Officer and Vice President of Sales and Marketing. Her innovative
thinking has resulted in new ways to break down consumer and customer barriers.
Whether it be relaunching Tostitos in Canada, managing 100+ SKUs in an
innovation pipeline for PepsiCo or elevating SC Johnson’s relationship with key
retail customers, Melise is known for employing unique strategies to deliver
results.
Melise earned her Honours Bachelor of
Science degree from the University of Western Ontario and her MBA from York
University. Among her numerous business awards and recognitions, Melise has
earned a number of Best New Product Awards as well as Strategy Magazine’s
Shopper Innovation award.
BevCanna Enterprises Inc. (CSE:BEV,
Q:BVNNF, FSE:7BC) is a diversified health & wellness beverage and natural
products company. BevCanna develops and manufactures a range of plant-based and
cannabinoid beverages and supplements for both in-house brands and white-label
clients.
With decades of experience creating,
manufacturing and distributing iconic brands that resonate with consumers on a
global scale, the team demonstrates an expertise unmatched in the nutraceutical
and cannabis-infused beverage categories. Based in British Columbia, Canada,
BevCanna owns a pristine alkaline spring water aquifer and a world–class
40,000–square–foot, HACCP certified manufacturing facility, with a bottling
capacity of up to 210M bottles annually. BevCanna’s extensive distribution
network includes more than 3,000 points of retail distribution through its
market-leading TRACE brand, its Pure Therapy natural health and wellness
e-commerce platform, its fully licensed Canadian cannabis manufacturing and
distribution network, and a partnership with #1 U.S. cannabis beverage company
Keef Brands.
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