The leading social network said
"political, electoral and social issue ads in the United States"
would be permissible again from Thursday.
"We put this temporary ban in place
after the November 2020 election to avoid confusion or abuse following Election
Day," a Facebook blog post said.
"Unlike other platforms, we require
authorisation and transparency not just for political and electoral ads, but
also for social issue ads, and our systems do not distinguish between these
categories."
Facebook noted that political and social
issue ads will require verification and disclaimers explaining that the
messages are "paid for by" a specific person or group.
It will also keep the messages in its ad
library to enable researchers and others to view them.
Facebook added it would "use the
coming months to take a closer look at how these ads work on our service to see
where further changes may be merited."
Facebook's move followed a similar one by
Google last month.
The two big platforms, which dominate
digital advertising, suspended paid political messages in part to stem the flow
of hoaxes and misinformation, notably from those rejecting the results of the
election, won by Joe Biden over Donald Trump.
Facebook in December partly lifted the ban
to allow ads pertaining to Georgia's special Senate runoff election in January.
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