Programming will be bespoke to each city, with Hennessy
amplifying the local team spirit of each NBA market through world- class
marketing support, tailored community and social platforms, retail activations
featuring custom POS and localized packaging.
“These partnerships are a natural extension of our overall
NBA programming, allowing us to engage with and impact NBA fans on a local
level,” said Jasmin Allen, Senior Vice President, Hennessy US. “We look forward
to bringing Hennessy’s ‘Never Stop. Never Settle’ ethos to life through custom
activations that reflect and celebrate the spirit of each of these regional
communities.”
Hennessy is now the official spirit of the following NBA
franchises:
- Atlanta Hawks
- Charlotte Hornets
- Dallas Mavericks
- Detroit Pistons
- Golden State Warriors
- Milwaukee Bucks
- Memphis Grizzlies
- New Orleans Pelicans
- Philadelphia 76ers
- Washington Wizards
To learn more and celebrate the 2020-2021 NBA season with
Hennessy, visit Hennessy.com,Facebook.com/Hennessy or Instagram.com/HennessyUS.
The leader in Cognac, the Maison Hennessy has shined around
the world with its exceptional know-how for more than 250 years. Built on
founder Richard Hennessy’s spirit of conquest, the brand is present in more
than 160 countries. Based in the heart of the Charente region, Hennessy is also
a steadfast pillar of the regional economy. The Maison’s success and longevity
are rooted in the excellence of its cognacs, each of which is born of a unique
process of transmission of know-how from generation to generation.
The first spirits house to be certified ISO 14001, Hennessy
unites its capacity for innovation and the support of all of its partners to
protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is
a major contributor to French international trade, with 99% of production sold
in export, and a worldwide ambassador for the French art de vivre.
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