The quarterly virtual summit
themed:“Brand Management Imperatives & Challenges in a Post-Recessionary
Economy”, holds virtually on Zoom on Thursday, March,
25, 2021 between 9:00am and 5:00pm. The summit will feature
seasoned and leading industry players, outstanding professionals and titans as
they share knowledge and insight on how to navigate the myriads of problems
besetting the industry while looking at opportunities in building brands in the
present age of the new normal and beyond.
According to the foremost
Marketing and Advertising publication, the summit is aimed at expanding the
frontiers of marketing and advertising knowledge while leading conversation in
contemporary issues affecting the entire gamut of the industry.
The virtual summit is sequel to
the epoch making MARKETING EDGE’s
National Marketing Stakeholders Summit held virtually last October. It would be
recalled that MARKETING EDGE assembled a galaxy of accomplished global thought
leaders in a 9-hour virtual session to discuss contemporary issues besetting
the IMC industry in unprecedented manner in the industry’s annals.
The inaugural quarterly virtual
summit, with an array of accomplished practitioners in the IMC, promises to be
another block-buster especially at this critical time of the national economy.
Leading the Conversation for
the debut edition is renowned marketer, Mr. Baba Awopetu. Baba is a growth-focused and thought-provoking marketing
strategist at Stragmar. He has spent the last two decades in Senior Strategy
and Marketing roles spanning Europe, Middles East and Africa. Baba regularly
gives lectures, writes, and researches on how to improve the effectiveness of
Marketing on topics like Segmentation Positioning, Diffusion of Innovation, and
Branding. He has a great passion for helping organisations achieve the full
potential of their investment. Baba will present a lead paper on the
theme of the summit.
Other panelists include
sectoral heads of in the IMC. They include; Steve Babaeko, President, Association
of Advertising Agencies of Nigeria(AAAN);Femi Adelusi, President, Media
Independent Practitioners Association of Nigeria(MIPAN); Tade Adekunle, President,
Experiential Marketers Association of Nigeria(EXMAN); Israel Opeyemi, President,
Public Relations Consultants Association of Nigeria(PRCAN); Bunmi Adeniba, President,
Advertisers’ Association of Nigeria(ADVAN); Oti Ukubeyinje, President, Association
of Digital Marketing Practitioners; Emmanuel Ajufo, President, Outdoor
Advertising Association of Nigeria (OAAN)
Other panelists also include
Ifeoma Dozie, Director Marketing & Communications, SSA, Mastercard; Jane
Egerton,(Head of Sales, Middle East & Africa, Facebook; Nkiru Olumide Ojo,
Standard Group Johannesburg; Tunji Adeyinka, GMD Republicom group; Andrew
Human, Blind Tiger Café. Also on the bill are the Managing Director
of TVC Communications, Mr. Andrew Hanlon; General Manager, Consumer Marketing,
MTN, Mr. Richard Iweanoge; Managing Director, PHD Media, Mr. Dozie Okafor; Managing
Director, Starcom Media Perspectives, Mr. Jude Odia.
Speaking on the inaugural
quarterly summit, Publisher/CEO of MARKETING
EDGE, Mr. John Ajayi said it was another offering from the publication’s
stable in setting agenda for the industry and also fulfilling its objective of
promoting the brand idea.
“We are excited to introduce
MARKETING EDGE Quarterly IMC virtual summit as a premier event that will bring together
the best minds in all IMC sectors at the highest level. This has become
expedient in view of the fact these uncertain times call for collaboration and
conversation as we adjust to the fast changing pace of the industry across
sectors.
He continues:”As an
agenda-setting publication, stakeholders expect much from us especially at this
critical time. This is our little way of stimulating meaningful and
result-oriented conversations in the IMC as it recovers from its myriads of
challenges. It is also a way of accomplishing our self-appointed task of
promoting the brand idea.”
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