With the new agreement, which begins with the 2023 NFL
season, NBC and Peacock, NBCUniversal’s streaming service, will present Sunday
Night Football through 2033 – a span of 28 seasons for NBC as the home of the
NFL’s premier primetime package (since its 2006 debut). In addition, beginning
with the upcoming 2021 season, Peacock will stream all NBC Sunday Night
Football games and the Football Night in America studio show. Peacock will also
produce a new exclusive, expanded postgame show following SNF each week.
NBC Sports, which produced the first-ever NFL broadcast on
Oct. 22, 1939 (Philadelphia Eagles-Brooklyn Dodgers from Ebbets Field), will
present four of the next 13 Super Bowls, including three Super Bowls as part of
the new agreement. Home of the upcoming Super Bowl LVI from SoFi Stadium in Los
Angeles in February 2022, NBC and Peacock will broadcast and stream Super Bowls
in February 2026, February 2030, and February 2034. NBC Sports’ presentation of
Super Bowl XLIX in February 2015 is the most-watched show in U.S. television
history (114.4 million viewers on NBC).
In each of the next 13 seasons, NBC will broadcast a
Divisional Playoff game. In addition, NBC will televise two Wild Card playoff
games during the 2021, 2022, 2023, 2026, and 2031 seasons, with a single Wild
Card telecast in all other seasons. In each of the next seven seasons, NBC will
broadcast a Sunday primetime Wild Card game. All NBC NFL postseason games will
stream live on Peacock.
Peacock will also serve as the exclusive national home of
six NFL regular-season games – one each year from 2023-28 (giving NBC Sports an
additional regular-season game in those seasons) – and will launch a virtual
NFL channel, highlighting classic games, as well as NFL Films’ series, library,
and archival content, which will all also be available on demand. NBC Sports
will have the option to incorporate enhanced and interactive features in game
presentations to be streamed live on NBC digital platforms, including Peacock.
“We are excited to expand upon our relationship with the
NFL, which is the most powerful content in sports and entertainment,” said Pete
Bevacqua, Chairman, NBC Sports Group. “ Sunday Night Football has been
television’s most-watched primetime show for a decade, and we look forward to
continuing our best-in-class presentation of SNF, Super Bowls, and playoff
games for many years to come, while also broadening our audience with Peacock
becoming the live streaming home for all NBC NFL games.”
“Comcast and the NBC family have been outstanding partners
for us and we are excited to continue that relationship long into the future,”
said NFL Commissioner Roger Goodell. “ Sunday Night Football is firmly
established as the No. 1 show in primetime television, and we are looking
forward to working with NBC and Peacock to continue to bring the NFL to more
fans in more ways than ever before.”
NBC Sports will continue its tradition of opening each
season with the NFL Kickoff Game, as the first regular-season game in the Sunday
Night Football package, which also includes the Thanksgiving night primetime
game. The NFL’s flexible scheduling for SNF, which was instituted in 2006, will
begin in Week 5 each season.
Each NFL Sunday on NBC will once again begin with Football
Night in America, the most-watched studio show in sports in every year since
its 2006 debut.
Telemundo Deportes, the U.S. destination for the biggest
global sporting events in Spanish-language, will present all NBC NFL games on
television in Spanish beginning in 2023, also available to be live streamed on
Peacock.
This long-term agreement can be terminated on a one-time
basis by the NFL after seven years.
In January, NBC concluded its 15 th season of Sunday Night
Football, topping all primetime television series in the fall and once again
pacing to finish as primetime’s #1 TV show in all key metrics for an
unprecedented 10th consecutive year. NBC’s SNF extended its record for the most
consecutive years atop the charts (since 1950), based on official live plus same
day data provided by Nielsen.
Most Consecutive Years, #1 Ranked Show in Primetime, Since
1950
10 years in a row – Sunday Night Football (2011-12 through
2020-21; on pace)
6 years in a row – American Idol (2005-06 through 2010-11)
5 years in a row – The Cosby Show (1985-86 through
1989-90)…tied Cheers in ’89-90
5 years in a row – All in the Family (1971-72 through
1975-76)
4 years in a row – Gunsmoke (1957-58 through 1960-61)
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