- Nigeria’s largest hospitality brand launches a new platform for booking vacation homes, holiday lets, and experiences.
- Aura is a new platform that connects people to great accommodation, great food, and memorable experiences in different cities across Africa
- Aura to partner with homeowners, hoteliers, restaurateurs, tour operators, and locals to redefine travel and tourism
The new brand, Transcorp’s first in the alternative
accommodation segment, is part of the company’s asset-light model, leveraging
technology to deliver true hospitality, exciting experiences, and drive
shareholder value.
“It’s a new dawn in the hospitality industry! I am thrilled
to introduce you to Aura by Transcorp, the digital platform we are using to
connect people to quality accommodation, great food, and awesome experiences,”
Managing Director and Chief Executive Officer of Transcorp Hotels Plc. Dupe
Olusola said.
“For more than 30 years, Transcorp Hotels Plc has been at
the forefront of creating a superior guest experience at our locations. Today,
our commitment to innovation has offered us an opportunity to extend this
beyond the hotel premises,” Olusola added.
The launch of Aura by Transcorp is one of the most
significant developments in the company’s history as it seeks to transform the
travel and tourism industry in Africa by focusing on three important components
of travel, whether for leisure or business — where you stay, what you eat and
how you spend your time. With its people-driven hospitality model, Aura is set
to revolutionise travel and help remind Africans of our deep history of
hospitality.
Speaking on the launch of Aura, Obong Idiong, Chief Executive
Officer at Africa Prudential Plc, Aura’s technology partners, expressed his
excitement. “Finding the right accommodation when you travel can be incredibly
complex. Options available for the right prices are often limited, and
travellers sometimes end up with accommodation that taints the travel
experience. Transcorp Hotels Plc has been able to fix that with Aura and we are
proud to be associated with them.”
“To ensure topnotch user experience, we built a solution to
drive digital transformation through the adoption of shared living spaces for
the Aura business. With an advanced search algorithm powered by artificial
intelligence, Aura determines the relevance of locations taking into
consideration, the customers’ preferences and requirements to meet them at the
point of their needs,” Idiong added.
Priscilla Adeboye, a travel enthusiast and early adopter of
Aura, said the global pandemic has pushed international travel down her list.
“But I still want to be able to take some time off work or spend a weekend away
from home with the family. I have found incredible homes on Aura that meet my
need for space and privacy.”
Working with thousands of partners across Nigeria and
different cities in Africa, Transcorp Hotels Plc. is building the continent’s
largest platform for people-driven hospitality. While travellers enjoy the
right selections at the best prices on Aura, hosts can also earn a lot of money
by receiving guests in their unoccupied homes and sharing the local culture
with them.
For travellers who would rather stay in hotels, Aura also
has a great selection of some of the best hotels in every city.
With the launch of Aura, Transcorp Hotels Plc. has further
cemented its leadership in the hospitality industry and reinforced its
commitment to innovation and superior guest experience across different
demographics.
Guests and hosts can sign up at aura.transcorphotels.com to
start booking or hosting. The service is currently available in Nigeria only,
but the company said plans are already in place to expand to major cities in
Africa.
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