The jurors late no Friday directed Apple to pay a running
royalty to PMC, which is generally based on the amount of sales of a product or
service.
PMC, a licensing firm, had originally sued Apple in 2015
alleging the tech giant's iTunes service infringed seven of its patents.
Apple successfully challenged PMC's case at the U.S. patent
office, but an appeals court in March last year reversed that decision, paving
the way for the trial.
The iPhone maker did not immediately respond to Reuters'
request for comment but told Bloomberg that it was disappointed with the ruling
and would appeal.
"Cases like this, brought by companies that don't make
or sell any products, stifle innovation and ultimately harm consumers,"
Apple was quoted as saying by Bloomberg.
Sugarland, Texas-based PMC has infringement cases pending
against companies including Netflix Inc, Alphabet Inc's Google and Amazon.com
Inc.
The case is Personalized Media v. Apple Inc.
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