To start the year, F-650/F-750 first-quarter sales were up
111 percent over last year. Commercial sales of Ranger were up 47 percent in
the first quarter, while Ford also saw an increase in commercial sales of Super
Duty. Super Duty commercial sales were up 5 percent over first quarter last
year.
Sales of the first all-new F-150 PowerBoost Hybrid totaled
7,176 pickups in Q1, with March providing the trucks best performance to-date –
up 110 percent compared to February. PowerBoost days-to-turn on dealer lots was
just 14 days. Overall F-Series pickups were up 9.2 percent overall and 24.5
percent at retail.
Ford’s Bronco Sport sales had their best performance to date
in March with sales of 9,780 SUVs sold, bringing first-quarter sales to 23,356
vehicles while turning on dealer lots in just 13 days. Based on preliminary data,
Bronco Sport is conquesting over 60 percent of its sales from outside of Ford. With
the larger body-on-frame Bronco coming later this year, Ford has now converted
over 125,000 of its early reservations to orders.
With the fully electric Mustang Mach-E turning on dealer
lots in just 7 days, first quarter sales totaled 6,614 vehicles. Nearly 70
percent of Mach-E buyers are from competitive brands. Sales of GT premium and
high-performance Mustang Shelby GT350/GT500 were up 11.9 percent, as Mustang
Mach 1 hits dealer lots.
Corsair and Navigator lift Lincoln SUV retail sales to their
best start since 2001. Corsair produced a new record quarterly sales start for
Lincoln in the small premium SUV segment with retail sales up 26.4 percent and
total sales of 7,114 SUVs. The new Nautilus has just arrived at dealerships and
has begun its first sales at the end of March to further enhance and provide
additional momentum to the Lincoln lineup.
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