Hyundai Motor America reported total March sales of 75,403 units, a 115% increase compared with March 2020 and the all-time best month in Hyundai history. Palisade and Kona had their best month ever, while Santa Fe and Tucson set new March highs. Hyundai fleet sales were down 58%, representing 4% of total volume.

“It was a historic U.S. sales performance in March and Q1 for Hyundai,” said Randy Parker, senior vice president, National Sales, Hyundai Motor America. “Strong consumer confidence, stable inventory, a compelling lineup, attention-grabbing advertising and the efforts of our dealer partners all came together to deliver these results. With the all-new Tucson, our highest-volume model, arriving at dealerships, we will build on this momentum and continue to gain market share.”

March Retail Highlights

March was also the best retail month ever, with 72,740 retail sales, up 153%. Retail sales rose for the entire lineup with SUVs (+173%), cars (+120%) and eco-friendly vehicles (+235%), all up triple digits.

Q1 Highlights

For the quarter, Hyundai had its highest Q1 retail sales ever at 157,470 units, an increase of 38% compared with Q1 2020. Total Q1 sales were up 28% with significant growth across the lineup.

March Total Sales Summary


Mar-21

Mar-20

% Chg

2021 YTD (Q1)

2020 YTD (Q1)

% Chg

Hyundai

75,403

35,118

115%

167,130

130,875

28%

March Product and Corporate Activities

All-New 2022 Tucson: For the soon-to-be arriving all-new Tucson, Hyundai released pricing, launched a reservation program and provided details for the N Line and Plug-in Hybrid models
Santa Cruz Teaser: Hyundai released the first teaser sketch of its highly-anticipated Santa Cruz Sport Adventure Vehicle
Complimentary EV Charging: Hyundai is providing 250 kilowatt-hours of complimentary charging on Electrify America's ultra-fast charging network for owners of 2021 Kona Electric and Ioniq Electric models
Elantra Honors: The Hispanic Motor Press Awards named Elantra its 2021 Car of the Year and Autotrader selected Elantra to its 10 Best Interiors Under $50,000 list
Usage-Based Insurance: Hyundai introduced its Usage Based Insurance (UBI) program to help owners potentially save hundreds of dollars on their auto insurance.

Model Total Sales

Vehicle

Mar-21

Mar-20

% Chg

2021 YTD (Q1)

2020 YTD (Q1)

%Chg

Accent

1,788

1,196

50%

4,272

4,807

-11%

Elantra

12,598

7,430

70%

26,093

25,745

1%

Ioniq

1,930

763

153%

4,125

3,522

17%

Kona

10,416

3,874

169%

22,610

15,174

49%

Nexo

30

7

329%

78

51

53%

Palisade

9,184

3,934

133%

21,207

17,089

24%

Santa Fe

11,538

6,358

82%

28,570

19,902

44%

Sonata

9,335

3,957

136%

20,557

15,602

32%

Tucson

15,744

6,073

159%

33,147

23,735

40%

Veloster

272

575

-53%

687

2,082

-67%

Venue

2,568

951

170%

5,784

3,166

83%