Hyundai Motor America Reports Record-Breaking March, Q1 2021 Sales

Hyundai Motor America reported total March sales of 75,403 units, a 115% increase compared with March 2020 and the all-time best month in Hyundai history. Palisade and Kona had their best month ever, while Santa Fe and Tucson set new March highs. Hyundai fleet sales were down 58%, representing 4% of total volume.

“It was a historic U.S. sales performance in March and Q1 for Hyundai,” said Randy Parker, senior vice president, National Sales, Hyundai Motor America. “Strong consumer confidence, stable inventory, a compelling lineup, attention-grabbing advertising and the efforts of our dealer partners all came together to deliver these results. With the all-new Tucson, our highest-volume model, arriving at dealerships, we will build on this momentum and continue to gain market share.”

March Retail Highlights

March was also the best retail month ever, with 72,740 retail sales, up 153%. Retail sales rose for the entire lineup with SUVs (+173%), cars (+120%) and eco-friendly vehicles (+235%), all up triple digits.

Q1 Highlights

For the quarter, Hyundai had its highest Q1 retail sales ever at 157,470 units, an increase of 38% compared with Q1 2020. Total Q1 sales were up 28% with significant growth across the lineup.

March Total Sales Summary

	Mar-21	Mar-20	% Chg	2021 YTD (Q1)	2020 YTD (Q1)	% Chg
Hyundai	75,403	35,118	115%	167,130	130,875	28%

March Product and Corporate Activities

All-New 2022 Tucson: For the soon-to-be arriving all-new Tucson, Hyundai released pricing, launched a reservation program and provided details for the N Line and Plug-in Hybrid models
Santa Cruz Teaser: Hyundai released the first teaser sketch of its highly-anticipated Santa Cruz Sport Adventure Vehicle
Complimentary EV Charging: Hyundai is providing 250 kilowatt-hours of complimentary charging on Electrify America's ultra-fast charging network for owners of 2021 Kona Electric and Ioniq Electric models
Elantra Honors: The Hispanic Motor Press Awards named Elantra its 2021 Car of the Year and Autotrader selected Elantra to its 10 Best Interiors Under $50,000 list
Usage-Based Insurance: Hyundai introduced its Usage Based Insurance (UBI) program to help owners potentially save hundreds of dollars on their auto insurance.

Model Total Sales

Vehicle	Mar-21	Mar-20	% Chg	2021 YTD (Q1)	2020 YTD (Q1)	%Chg
Accent	1,788	1,196	50%	4,272	4,807	-11%
Elantra	12,598	7,430	70%	26,093	25,745	1%
Ioniq	1,930	763	153%	4,125	3,522	17%
Kona	10,416	3,874	169%	22,610	15,174	49%
Nexo	30	7	329%	78	51	53%
Palisade	9,184	3,934	133%	21,207	17,089	24%
Santa Fe	11,538	6,358	82%	28,570	19,902	44%
Sonata	9,335	3,957	136%	20,557	15,602	32%
Tucson	15,744	6,073	159%	33,147	23,735	40%
Veloster	272	575	-53%	687	2,082	-67%
Venue	2,568	951	170%	5,784	3,166	83%

April 01, 2021