The NGX brand identity follows a monolithic brand architecture,
which will facilitate the formation of any new subsidiary by leveraging
existing brand equity. The identity is inspired by the arrows of the stock
exchange ticker tape as well as monetary exchange between a buyer and seller.
These arrows are stylised to form an ‘N’ and denote the act of collaboration.
Speaking on the development, the Group Chief Executive
Officer, NGX Group, Mr. Oscar Onyema,stated, “We are very excited about the launch
of our new brand identity and website at this pivotal time in our history.
Influenced by the dynamism and resilience of our market in both good and
challenging times, our new identity, which builds on our rich heritage,
reflects who we are today, our ambitions for the future, and our resolve to
deliver superior value to our stakeholders. As we step into the NGX era, we
remain committed to achieving the highest level of competitiveness, both in
African and global capital markets”.
Together with the new vibrant, modern and responsive
website, NGX Group offers an enriched user experience. Accessible via
ngxgroup.com, information about the group and the various subsidiaries are
independently situated but featured as one website. With its centralised home page
and clearly delineated tabs for each subsidiary, the new site delivers relevant
content in a clean and organised way to provide visitors easy access and
navigation to all the information they require.
In consolidating its group perspective, NGX Group has also
rebranded its social media assets. The brand can now be found on Instagram and
Twitter using the handle ‘@ngxgrp’; and on Facebook, LinkedIn and YouTube using
the handle, ‘ngxgroup’.
The new brand identity and digital assets reflect the
vibrant, disciplined, inspired and engaging personality of NGX Group and its
subsidiaries. They are designed to make a distinctive and positive impression,
even as the organisation continues to provide a platform for investors and
issuers to meet their investment objectives.