New industry report affirms 15 years of industry-leading
innovation, positioning Samsung at forefront of TV industry.
Samsung’s growth across the Visual Display Business reflects
a commitment to the most premium at-home viewing experiences, coupled with the
fast-growing QLED portfolio, category leadership in the ultra large screen
segment over 75-inches, the introduction and expansion of a Lifestyle TV
portfolio, and a series of industry, category and product “firsts” made
possible thanks to Samsung’s constant drive for innovation.
“Consumers use screens every day to entertain, connect with
loved ones, work, exercise from home and do much more. And we have seen how
different lifestyles and routines have not only evolved, but converged,” said
Nivash Ramsern, Head: Visual Display at Samsung South Africa. “We continue to
be incredibly humbled by the trust placed in our vision and products; it is
what drives our relentless pursuit to deliver cutting-edge innovation and a
best-in-class screen experience that meets the needs of the modern-day
consumer.”
Looking back over the last 15 years, Samsung’s
innovation-led growth agenda has incorporated ground-breaking new technologies,
while spanning multiple categories, reaching a wide range of consumers and use
cases.
In 2021, Samsung expects to maintain its industry-leading
market position with the introduction and expansion of core products and by
incorporating proprietary technology and features across all TV line-ups. This
includes Samsung’s new Neo QLED line-up along with Samsung’s MICRO LED,
Lifestyle TVs and a company-wide alignment of operations through long-term sustainability
programs. Over the next few years, Samsung will also continue to invest in
R&D and product development in strategic business areas to strengthen its
core and emerging technology offers.
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