Known as a holiday filled with praise, delicious food and
on-going celebrations, Easter is one of the times we all count down to as we
start the year.
TikTok will be hosting some egg-citing in-app hashtag
activities especially launched for Easter. Popular local creators such as
Jhayneey, Oluwarmd and actressIyabo Ojo, have taken part and are encouraging
other creators to celebrate Easter through dance, music, trendy fashion and
cool memes.
Creators can also check out the “My Easter Food” effect for
a mouth-watering food selection and join in on the fun. Users should not forget
to caption their videos with #CelebrateEaster, #EasterEggHunt, #FamilyDay2021
to feature on the trending hashtag page!
In need of some inspiration? Take a look at what some of
TikTok’s top local creators have posted:
● Tuke Morgan:
In 2017, it was acquired by ByteDance, a China-based company
which already owned an app called TikTok (but was popular mainly in Asia). And
in 2018, both platforms merged to become the TikTok we know today.
Since then, TikTok has grown massively, amassing over one
billion users globally. In the first quarter of 2019, it overtook Facebook,
YouTube, and Instagram to become the most downloaded iOS app and third most
downloaded on Google Play, data from Sensor Tower, a top app analytics
platform, indicated.
It is currently the 16th most popular social media app in
Nigeria. And for a short while in April, it was the 8th overall most popular
Android app in Nigeria (overtaking Instagram by two places) and the third most
popular social media app on Google Play (while Instagram was at 4th place),
according to Sensor Tower.
In Nigeria, the app is dominated by teenagers and young
adults — many of whom now use it as their primary social media platform.
There, they participate in viral challenges, obsessively
churning out quirky videos of themselves either lip-synching to a trending song
or soundtrack from a funny video or showing off new dance moves.
These kinds of content are also popular on Instagram, but
maybe too popular.
Head over to the Explore tab on your Instagram on any given
day, there is an almost certain chance you’d be bombarded with an endless feed
of skits from both individual and brand accounts.
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