The Pew Research Center survey from early 2021 found 69
percent of American adults use Facebook, and 72 percent used at least one
social media site, levels which have been stable for the past five years.
"While there has been much written about Americans'
changing relationship with Facebook, its users remain quite active on the
platform," the researchers wrote.
"Seven-in-ten Facebook users say they use the site
daily, including 49 percent who say they use the site several times a
day."
The report suggests Facebook's US usage has weathered a
spate of controversies in recent years including the Cambridge Analytica
scandal in the 2016 election, which involved the accessing of the personal data
of millions of users without their consent, and concerns over disinformation
and privacy.
Even with Facebook usage steady, the report showed a varied
social media landscape with growth in Snapchat, Facebook-owned Instagram and
TikTok among those under 30, and broad use of the Google-owned video-sharing
platform YouTube.
Some 81 percent of adults said they used YouTube, up from 73
percent in 2019.
In the first Pew survey on TikTok, 21 percent of all adults
-- including 48 percent of those under 30 -- said they had used the
Chinese-owned video app which has come under national security scrutiny.
Among younger adults age 18-29, Instagram was massively
popular at 71 percent, along with Snapchat (65 percent). Facebook usage in this
age group was in line with the general population at 70 percent.
Twitter, which has struggled to expand beyond its core base,
was used by 23 percent of Americans including 42 percent of the under-30 age
group.
Nextdoor, the social network focused on local communities,
was used by 13 percent of adults, according to Pew's first survey on the
platform.
Reddit, the online bulletin board at the center of a
controversy over stock-trading forums, saw its usage rise to 18 percent of
adults from 11 percent in 2019, according to the survey.
The findings were based on a survey of 1,502 US adults from
January 25 to February 8 by cellphone and landline phone, with an estimated
margin of error of 2.9 percentage points.
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