The recently announced social media challenge joins the
line-up of numerous engagement activities anchored by the brand – from the
unveiling of the aforementioned celebrities to the launch of the UEFA Champions
League-themed sleek can during the quarter-final.
According to Sandra Amachree, Senior Media & Brand PR
Manager, Nigerian Breweries Plc, the activity reiterates the brand’s commitment
to ensuring football fans and consumers enjoy more connective moments at every
stage of the UEFA Champions League campaign.
The Heineken Challenge drums home the theme of football
being a connective passion point for football fans in Nigeria and comes at a
period in which the very communal nature of the sport has been tested and
proven to be iron-clad, as evidenced in the recent unified global stance
against tampering with the fan-driven nature of the sport.
Through the Heineken Challenge, fans and consumers will be
able to tune in to the individual platforms of the aforementioned celebrities
to discuss the upcoming semi-final games, engage in a trivia challenge and get
rewarded accordingly.
According to the Portfolio Manager, Premium, Sessionable
& 0.0 Portfolio, Nigerian Breweries, Sampson Oloche, these activities
further reiterate Heineken’s commitment to ensuring the elevation of fan
experiences of the prestigious UEFA Champions League, especially at intense
stages of the competition such as the semi-final.
“Now, more than ever, we need to ramp up the experiences of
our fans and consumers as they enjoy the best of football,” he said. “The
activities planned for the next stages of the competition and campaign fill us
with excitement as they perfectly capture the connective theme of the Never
Watching Alone campaign.” he continued.
Popular media personality and campaign influencer, Uti
Nwachukwu has asked fans to anticipate the upcoming activities from him and his
partners. “Being at the forefront of these exciting football activities has
been a breath of fresh air and the Heineken UCL Challenge allows me to do that
once more. My fans and followers can expect an enjoyable and hugely rewarding
time and I can’t wait to get started,” he said.
Slated to start from April 27, the semi-finals of the UEFA
Champions League will see Chelsea face off against Real Madrid; while
Manchester City set up a thrilling encounter with Ligue Un Champions, Paris Saint-Germain.
Heineken is a global beer brand first brewed in Amsterdam,
with a presence in over 192 countries. It is the official long-standing sponsor
of the UEFA Champions League for over 27 years which has seen the international
premium brand become one of the most recognisable brands in European football.
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