At this year’s event, Peak milk will reach several Nigerians
through its digital campaign to encourage them to express their love of milk.
Grace Onwubuemeli, Marketing Manager for Peak Milk
explained, “The National Breakfast Week and World Milk Day provide an
opportunity to show people that milk is the perfect breakfast complement and it
remains one of the richest natural sources of vitamins and minerals. It
enhances mental and physical performance.”
Several events have been queued up to run from May 24th and
build up to 2021 World Milk Day on June 1st. This includes digital
conversations on social media highlighting the relevance of breakfast meals
that are enriched with the goodness of Peak.
Expected to be part of the celebration are key Peak milk
stakeholders including koko and tea retailers who would lend their voices to
promote the importance of eating healthy breakfast meals, especially those with
Peak milk. The brand will also visit public places around your community to get
consumer insight on breakfast and its importance.
“Praise singing (eulogy) is a unique part of the Nigerian
culture. It often features at weddings,
royal functions and other occasions where the honouree is deemed to deserve it.
Peak milk deserves the accolade and we shall display our rich cultural heritage
as well as celebrate by serving breakfast meals on World Milk Day. As our
consumers know, Peak breakfasts are worthy of celebration, especially on World
Milk Day” Onwubuemeli further said.
As part of the celebration, Peak Milk will reward its loyal
customers with shopping vouchers in the ‘Celebrating Peak breakfast’ challenge,
where they will be required to make 30 second videos of themselves eulogizing
their favourite Peak breakfast.
World Milk Day was first launched in 2001 by the Food and
Agriculture Organisation of the United Nations (FAO) to celebrate and increase
public awareness about the nutritional and economic importance of milk and milk
products around the globe.
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