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    Friday, May 14, 2021

    South Africa: Stellenbosch Wine Routes Marks Birth of SA Wine Tourism

    ANALYSIS

    The Stellenbosch Wine Routes celebrates its 50th anniversary this year, a milestone that also marks the birth of South African wine tourism.

    From humble beginnings 50 years ago, the footprint of wine tourism in South Africa has extended to now boast wine-producing regions in five provinces with 23 recorded wine routes.

    Since its first step half a century ago, the footprint of wine tourism has extended to wine-producing regions in five provinces with 23 recorded wine routes.

    The writer supports Feeding in Action, which helps people in the broader Stellenbosch municipal area. Please support them here.

    We take so much for granted these days - rotisserie chickens in the supermarket, avos and strawberries all year round (even if it goes against nature but we pay for the privilege anyway), not running out of toilet paper, road signs directing us to wine farms...

    None of this was always the case; when Stellenbosch Wine Routes was established in 1971, those familiar brown and white signs with the farms' names pointing us to the entrances - and upon which we partly rely, along with GPS apps (and given my recent feuds with Google Maps, the physical signs are essential), to find our destination - were prohibited. 

    Apparently, the municipality thought they would distract drivers and affect their ability to keep control of their vehicles. Which is laughable now, considering cellphones. And the proportionate number of idiots on the road 50 years later.

    The better option, it was decided, was to assign a number to...

    Read the full story on Daily Maverick.

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