Since the streamer launched in late 2019, most original
series have debuted or dropped new episodes on Fridays, but that’s about to
change. Loki was the first series to make the shift as it was originally slated
to arrive Friday, June 11 but aired on Wednesday, June 9 instead.
Loki has become the platform’s most-watched series premiere,
so it only makes sense that Disney+ would want to keep that momentum going.
According to The Hollywood Reporter, changes for premieres will begin in July,
affecting global series including Monsters at Work and Turner & Hooch.
The switch is also reportedly being made to make room for
the service’s growing volume of streaming content, reserving Wednesdays for
Disney+ original series only. Disney+ original movies will continue to drop on
Fridays.
This also takes Disney+ series out of direct competition
with Netflix titles which usually drop on Fridays. The Wednesday model also
aligns with Disney’s other streaming platform Hulu which tends to release new
content on the mid-week date.
With plenty of new shows on the horizon, the move is
definitely strategic, especially when Disney+ also follows the weekly release
model as opposed to dropping full seasons like Netflix. Upcoming premiere day
shifts include the following titles: Monsters at Work now arriving July 7,
Turner & Hooch and Behind the Attraction both dropping July 21, Chip ‘n’
Dale: Park Life, Turning the Tables with Robin Roberts, and The Wonderful World
of Mickey Mouse arriving July 28, Short Circuit on August 4, and Growing Up
Animal on August 18.