Facebook Inc is launching ads globally on its TikTok clone
Instagram Reels, the company said on Thursday.
The social media company, which is aiming to make money from
its short-form video feature, began testing Instagram Reels ads in India,
Brazil, Germany and Australia in April. The tests ran with brands such as BMW,
Louis Vuitton, Netflix and Uber.
“We see Reels as a great way for people to discover new
content on Instagram, and so ads are a natural fit,” said Instagram’s Chief
Operating Officer Justin Osofsky. “Brands of all sizes can take advantage of
this new creative format in an environment where people are already being
entertained.”
The company said that Reels ads, which will loop and can be
up to 30 seconds long, will appear between individual Reels.