While short form videos were already
viewable in the platform, users in Nigeria will be able to access for the first
time Shorts’ creation tools which include a multi-segment camera to string
multiple video clips together, the ability to record with music, control speed
settings, and more.
Users will also have the ability to sample
audio not only from other Shorts but also from videos all across YouTube —
which includes billions of videos worldwide — unlocking a new playground of
creativity like never before. This means that users can give their own creative
spin on the content they love to watch on YouTube and help find it a new
audience — whether it’s reacting to their favorite jokes, trying their hand at
a creator’s latest recipe, or re-enacting comedic skits. Creators will be in
control and will be able to opt out if they don’t want their long form video
remixed.
In addition, and timed with the product’s
international expansion, we’re bringing a new set of features to all existing
and new markets such as:
- Add text to specific points in your video
- Automatically add captions to your Short
- Record up to 60 seconds with the Shorts camera
- Add clips from your phone’s gallery to add to your recordings made with the Shorts camera
- Add basic filters to color correct your Shorts, with more effects to come in the future
“We want to make it easy and fun to create
Shorts” said Todd Sherman, Global Product Manager for YouTube Shorts. “As we
continue to build Shorts alongside our creators and artists, we’ll be adding
more features for users to try”, he added.
When it comes to music, artists and
creators will have a large library of songs to use in their Shorts from over
250 labels and publishers around the world, including Universal Music Group’s
labels and publishing companies, Sony Music Entertainment and Sony Music
Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin,
Because Music, Beggars and Kobalt.
Delivering a seamless viewing experience
across YouTube
Helping people find Shorts to enjoy and
creators get discovered is also a key component of the product experience. That
is why even before announcing the creation tools, we had introduced a row on the
YouTube homepage especially for Shorts, launched a new watch experience that
lets you easily swipe vertically from one video to the next, and have added a
Shorts tab on mobile that makes it easier for users to watch Shorts with a
single tap.
As of today the YouTube Shorts player has
surpassed 6.5 billion daily views globally.
Shorts will be integrated to the YouTube
experience users already know and love. For example, if a user hears a snippet
of a song on Shorts, they can easily find the full song, watch the music video,
or learn more about the artist — all on YouTube.
Supporting mobile creators
YouTube has helped an entire generation of
creators turn their creativity into businesses and become the next generation
media companies. Over the last three years, we’ve paid more than $30 billion to
creators, artists, and media companies.
With Shorts being a new way to watch and
create on YouTube, the company has been looking at various ways to monetize
Shorts and reward creators for their content, including the recently announced
YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022.
“We know that it will take us time to get
this right, and we’re just getting started. We can’t wait for you to try Shorts
and help us build a first-class short-form video experience right on YouTube”
Sherman said.
The Shorts beta will be available to
everybody in Nigeria by Wednesday, July 14th.
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