Uber has launched Uber Taxi in an alliance with TaxExpress,
a service that will be initially offered in Colombia's capital Bogota and
third-largest city Cali.
As in other countries, Uber has faced serious challenges in
Colombia amid accusations of unfair competition, which resulted in authorities
ordering the company to halt operations in 2019, a decision which was
overturned by a court last year.
Colombia lacks clear regulation for ride-hailing apps. While
other companies such as Didi and Cabify operate in the country, drivers have
faced fines and other sanctions for providing ride-hailing services, as well as
aggression from taxi drivers.
"Having taxis on the platform is a show of
reconciliation ... it offers different alternatives for users," Marcela
Torres, Uber's general manager in Colombia, said during a virtual press
conference.
Uber Taxi has operated in Mexico, Brazil, Chile, Argentina,
and Spain since last year, representing a change of gear for the company amid
regulatory challenges.
The company reported an adjusted $509 million second-quarter
loss before interest, taxes, depreciation and amortisation - which excludes
one-time costs, including stock-based compensation - widening losses by nearly
$150 million from the first quarter.
"In Colombia we are living through changes and
searching for alternatives with former competitors is a part of that,"
TaxExpress general manager Jose Hernandez said.
© Reuters
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