Zenith Bank, 4 Others Among Top Nigerian Banks with Highest Print Advert Spend - July 2021

P+ Measurement Services #MediaIntelligence and Performance Audit Reports in the month of #July 2021 critically analyzed and revealed Top #NigerianBanks and their advert spend in the print media publications. 

This analysis revealed that a total of 22 Nigerian banks spent an estimated sum of N298,048,272 on print advertisements covering various traditional and soft-sell publications across the country.

The media audit report further showed that Zenith Bank Plc emerged as the top spender with 39% share, with Access Bank Plc ranking 2nd with 24% percentage share. Completing the top 5 are Polaris Bank Ltd., UBA Group and #GTBank with 13%, 12%, and 12% respectively.

Download #July 2021 #NigerianBanking #NigerianInsurance and #NigerianDigitalBanking Media Performance Audit Reports here: https://lnkd.in/dVppzJH

August 19, 2021