Africa’s Travel and Tourism Summit purposes to
be a catalyst for engagement on the current state of tourism on the continent
by taking into account challenges facing the global tourism industry.
The summit also aims to attract African
community delegates, African Tourism Ministers, industry Associations, Tourism
Boards, Destination Marketing Organisations as well as various partners across
the tourism value chain.
Some of the topics for discussion at the
summit include aviation, innovation, technology, the health and safety
protocols currently in place, as well as the continent's positioning post the
COVID-19 pandemic for the African continent.
Acting CEO of SA Tourism, Sthembiso Dlamini, highlighted
that the African continent is resilient and the summit is important as it will
contribute to picking up the momentum within the tourism sector.
“The COVID-19 pandemic may have dealt tourism,
both business and leisure tourism, a heavy blow, but we are now in the recovery
phase, and a summit of this nature is critical in ensuring that we are aligned
as a continent whilst reigniting the tourism industry,” she said.
She also emphasised that Africa's Travel and
Tourism Summit will act as a think tank for the continent, creating a platform
for Africa’s tourism leaders to create solutions for Africa and contribute to
global solutions for the industry.
The Summit will be hosted in a hybrid format
over a two-day period. Delegates will have the option of attending virtually,
or at identified venues across South Africa, or at three additional locations
on the rest of the African continent, pending COVID-19 lockdown regulations.
Innovation
Due to the COVID-19 pandemic, the Department
of Tourism as well as South African Tourism were not able to host its regular
Africa’s Travel Indaba 2021 editions which usually take place in February and
May annually.
Chief Executive Officer of Africa Tourism
Partners, Kwakye Donkor said, "In the absence of Africa’s Travel Indaba in
2020 and 2021, Africa’s Travel and Tourism Summit is an innovative initiative
for promoting intra-Africa tourism and also for sharing insights into the
“state of readiness” for South Africa and the rest Africa to welcome the world
during and post-COVID-19 pandemic.
“I commend South African Tourism and the South
African National Convention Bureau, for once again, showing commitment and
leadership in tourism promotion across the continent. It will be so great to
meet traditional and emerging trade partners again during the summit”.
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