iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes including graphite, gold, silver, and sierra blue. |
The company during the live broadcast showed
new iPhones with improved displays and Apple Watches with slightly larger
screens.
The
iPhone 13 Pro should have a 1.5-hour longer battery life and its bigger sibling
will have a 2.5-hour longer battery life, Apple said. The iPhone 13 Pro starts
at $999 and the Pro Max starts at $1,099, the same prices as last year. Apple
also has added a larger 1TB storage option.
The new iPhones will go on sale on Sept. 24,
Apple said.
They have the same screen sizes as last year's
models, with a 6.1-inch version and a bigger 6.7-inch version. This year's
models also come in a "Sierra Blue" version.
The biggest distinguishing characteristic
between iPhone's base models and its Pro models is that they have three
rear-facing cameras, including a zoom lens, a wide lens and an ultra-wide
camera, which can focus on objects as close as 2 centimeters away.
With a new 5-core GPU, A15 Bionic in iPhone 13 Pro and iPhone 13 Pro Max enables the best graphics performance ever on iPhone. |
The Pro models have the same chip as the main
iPhones, the A15 Bionic, Apple said.
This year's models are still constructed out
of stainless steel, Apple's marketing chief. Greg Joswiak, said.
The all-new Pro lineup features a premium
flat-edge design, crafted with exceptional materials, including the
surgical-grade stainless steel band, with an elegant finish that is resistant
to abrasion and corrosion, and a textured matte glass back. Both models are
available in four striking colors including the all-new sierra blue, created
using multiple layers of nanometer-scale metallic ceramics applied across the
surface for a stunning and durable finish. iPhone 13 Pro and iPhone 13 Pro Max
are protected by the Ceramic Shield front cover, exclusive to iPhone and
tougher than any smartphone glass, offering amazing durability and drop
performance. With a 20 percent smaller area to house the TrueDepth camera
system, both models feature more viewing area on the display, while still
packing in innovative technologies like Face ID, the most secure facial
authentication in a smartphone.
The rear camera system introduces a new design
with beautiful stainless steel trim surrounding each sapphire crystal lens, and
the Pro lineup is designed to protect against spills from common liquids with
an industry-leading IP68 rating for water resistance.5
On the inside, A15 Bionic, more
power-efficient components, a larger battery, and power optimizations made
possible by the tight integration of hardware and software enable amazing
all-day battery life6 for both Pro models, with iPhone 13 Pro Max offering the
longest battery life ever in an iPhone. iPhone 13 Pro will last up to one and a
half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last
up to two and a half hours longer in a day than iPhone 12 Pro Max.
iPhone 13 and iPhone 13 mini have been introduced in new colours |
The iPhone 13 has a smaller display cutout, or
"notch," at the top of the screen, as well as larger batteries that
provide the devices with between 1.5 and 2.5 more hours of battery life than
last year's models, depending on device size, Apple said.
Otherwise, the new iPhone 13 mostly has the
same design as last year with new camera modules arranged diagonally. One
camera is a 12-megapixel wide-angle lens, with a big sensor that captures 50%
more light, Apple said. The other is an ultra-wide lens.
One of the camera improvements is a new
"cinematic mode" that can hold focus on a moving subject.
It also has a bigger battery and brighter
screen, Apple said. It comes in two sizes, 5.4 inches, and 6.1 inches, and five
colors.
It has a new Apple-designed chip powering it,
which the company is calling the A15 Bionic. It has six cores and a specialized
portion for running artificial intelligence algorithms.
Like last year's model, the new iPhones will
have 5G connectivity. Apple said it works on carriers in 60 countries.
The iPhone 13 mini costs $699 and the iPhone
13 costs $799, Apple said, the same prices as last year. The devices now start
with 128GB of storage space, an increase over last year.
Featuring iOS 15
iOS 15 enhances the iPhone experience with new
ways to stay connected, and powerful features that help users focus, explore,
and do more with on-device intelligence. FaceTime calls feel more natural with
spatial audio and a new Portrait mode, new Focus features help users reduce
distraction, notifications have been redesigned, and Live Text uses on-device
intelligence to recognize text in a photo and allows users to take action.
Apple Maps brings beautiful new ways to navigate and explore the world with a new three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys, and new privacy controls in Siri, Mail, and more places across the system further protect user information.
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