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    Thursday, September 9, 2021

    MTN Ghana Appoints New Chief Sales & Distribution Officer

    ...to Sell its Afghanistan Business

    Shaibu Haruna, new Chief Sales and Distribution Officer for MTN Ghana. Image sourced from Business Ghana.
    MTN Ghana has announced the appointment of Shaibu Haruna as its new Chief Sales and Distribution Officer. Amongst other responsibilities, Haruna will now be providing strategic direction for sales strategy, operating model, channels distribution, as well as digital sales infrastructure for the company’s Ghanaian branch.

    According to Business Ghana, Haruna is a results-oriented executive with a proven track record through his over two decades in multinational businesses across Africa and the Middle East.

    “I am excited to welcome Shaibu back to the Y’ello family and I am confident his expertise gained over the years will further enhance the MTN brand as we work towards building the largest and most valuable platform business with a clear focus on Africa,” comments Selorm Adadevoh, CEO of MTN Ghana on the appointment of Shaibu Haruna.

    He has, in the past, successfully executed channel/business turnaround strategies in the telecoms, fast-moving consumer goods (FMCG), automobile and financial services industries across diverse markets. Haruna has also served on the boards of a number of businesses in e-commerce, education, agribusiness and hospitality throughout his professional life.

    Haruna began his career in sales at Unilever as Acting Sales Executive and later joined Ghana Breweries Limited as Regional Account Manager. In 2005, Haruna joined Toyota Ghana as Deputy Head of Sales and successfully led a strategy to grow consumer and SME sales, which led to a number of partnerships formed between Toyota and several financial institutions.

    In 2006, Haruna joined Big Yellow as Senior Manager for Sales, only to be promoted to General Manager in 2008. He then left Africa to try his hand with Etihad Etisalat Mobily in Saudi Arabia as Executive General Manager in November 2015.

    In April 2017, Haruna left Etisalat to join MTN Ghana’s largest distributor, Izone, as its CEO, where he delivered a successful turnaround from a period of flat growth to double-digit growth.

    Haruna is a Fellow of the Institute of Leadership and Management of the United Kingdom and holds a Master’s Degree in Business Administration from the University of Leicester, UK.

    In the same vein: South Africa’s MTN Group is reportedly in talks with potential international buyers for its wireless business in Afghanistan. This is part of the company’s plans to accelerate its exit from the Middle Eastern country.

    Techcentral reports that MTN, which is Africa’s largesttelecom company and currently the market leader in Afghanistan with a 40% share, is in discussions with several parties in ongoing negotiations to sell its Afghanistan arm.

    Last year, MTN announced its plans to exit the Middle East over the medium term, allowing the South African company to focus on African markets entirely. Since then MTN has left its operations in Syria, saying that regulatory demands in the country made its operations there untenable.

    South Africa’s MTN Group is reportedly in talks with potential international buyers for its wireless business in Afghanistan. This is part of the company’s plans to accelerate its exit from the Middle Eastern country.

    Other telecoms operating in Afghanistan, which includes the UAE’s Etisalat, have been reassuring customers and investors that they are keeping services running following the collapse of the US-backed government and installation of the Taliban as the country’s sovereign group last month.

    The Taliban Announce New Government

    On Tuesday the Taliban, an extremist Islamic political group, unveiled a new government in Afghanistan from its largest city, Kabul. According to Reuters, the group filled some of its top posts with individuals in its inner high echelons, including a wanted man on a US terrorism list as interior minister.

    The Taliban have been vocal about being a sustainable force in the country, claiming to be committed to any and all international laws, treaties and commitments not in conflict with Islamic law.

    “In the future, all matters of governance and life in Afghanistan will be regulated by the laws of the Holy Sharia,” Taliban supreme leader Haibatullah Akhundzada said in a statement, in which he also congratulated Afghans on what he called the country’s liberation from foreign rule.

    Now ruling Afghanistan as its sovereigns, the Taliban have vowed to be more patient and tolerant this time around, a commitment many Afghans and foreign powers will be scrutinising going forward.

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