The campaign which commences on November 5 to 26 is the
biggest sale of the year in partnership with brands like Adidas,, Umidigi, HP,
Unilever, Diageo, and a host of others.
In its ninth edition, Jumia in partnership with thousands of
sellers and brands will offer consumers a wide assortment of products at the
best prices.
Jumia Africa Index 2021 saw a consumer shift to groceries
and everyday essentials since the COVID-19 pandemic, a trend that will also
reflect in this year’s Black Friday.
Other categories expected to have mind-blowing deals include
home and living, beauty, fashion, food delivery and phones.
“The Black Friday campaign has been a success year-on-year
and is the biggest sale of the year as we host it for the 9th time.
This year’s campaign will focus on strengthening our
position as a brand within the African market, and also providing support to
our sellers.
It is also an avenue to give back to consumers by offering
them amazing and cost-saving deals,” said Jumia Nigeria CEO, Massimiliano
Spalazzi,
Mega deals include flash sales on select products as well as
free shipping by brands and an additional 10% discount during weekends.
Olajumoke Bolu-Kujero, Chief Marketing Office at Jumia
Nigeria stated that; ‘‘Daily games, prime members dedicated offers, Jumia Pay
discounts (cashback or flash discount), and influencer unboxing and vouchers
are also in the kit box among many other exciting offers consumers will benefit
during the Black Friday window.’’
Speaking further, Bolu-Kujero added that Black Friday
continues to offer Jumia a platform to increase opportunities both for the
e-commerce platform and consumers to win more.
‘‘Consumer appetite for Black Friday is growing
year-on-year, with one out of three clicks during Black Friday 2020 being a new
consumer.
Consumer searches for Black Friday start picking up in
September and continue well into the month of December.
Consumer interest in Jumia increased significantly during
Black Friday, with 70% year-on-year growth in clicks for, in key categories,
indicating that eCommerce growth shows no signs of slowing down,’’ Olajumoke
Bolu-Kujero enthused.
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