The Indian Golf Cup attracts both expatriate and indigenous
professional golfers and caddies from across the nation to jostle for medals
and this year’s grand prize for the ‘hole in one’ winner is the all-new 2022
Kia Seltos SUV in partnership with Custodian and Allied Insurance Limited.
Kia’s partnership with the India Golf Cup tournament is a
boost for the brand’s sports marketing activities in Nigeria following sporting
initiatives such as its sponsorship of the prestigious Access Bank Lagos City
Marathon, amongst others.
Mathews Kuruvilla, General Manager, Sales & Commercial,
Kia Nigeria, elaborated: “High-profile sports marketing initiatives have become
a core element of our marketing strategy, and the increased exposure and
enhanced brand awareness the Indian Golf Cup tournament brings forth made it an
easy decision to partner with the organizers on this year’s Indian
Championship, one of the most coveted events at the Ikoyi Club’s golf section
calendar. We are pleased to bring the fun and excitement of world-class and highly
revered competition to golf fans in Nigeria.”
The tournament, organized by the Indian Golfers Association
of Nigeria (IGAN) helps to highlight the strong attachment the members of the
Indian community have with Nigeria and how the event can promote the game of
Golf as a functional sport in Nigeria.
“Year after year, Kia continues to increase its market share
in Nigeria with its value and transformative design. Like Kia, golfers make the
‘Movement that Inspires’ both on and off the golf course.
We are extremely happy to be a part of this tournament and
we hope that this partnership with the Indian Golfers Association of Nigeria
(IGAN) will further strengthen the ties of our brand with the golf communities,
particularly both Nigeria and Indian communities, and ultimately celebrate the
unity in the diversity of the communities’ cultures.
We’re pleased to associate with the Custodian Insurance and
IGAN, this partnership underscores our brand’s conviction on the role of
sports, particularly golf, in enabling national unity, and socio-economic
development,” added Mathews.
Keshab Vaswani, a member of the organizing committee for
this year’s edition said the event seeks to deepen and strengthen the
relationship between the Indian community and their hosts through the game of
golf.
He said that the proceeds from the tournament provide a
window to give back to society. “A number of Indian and Nigerian corporates see
this event as a tool to strengthen their ties with the country and give back to
the society. The richness of both cultures is celebrated through the game of
golf,” further stressed.
The lush green Golf Course of Ikoyi Club 1938, Lagos is
within the 456 acres of land, providing first-class facilities for about 10,000
members. The tournament will commence on the 25th and end on the 30th of
October when the golfers compete for the trophy.
Several of the A-list open and close golf
tournaments/championships are hosted at the Club and this year’s Indian Golf
Cup promises to be fun-filled and enthralling for all.
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