Money Heist season 5 — it premiered September 3 on Netflix — has delivered the hit Spanish series' best run yet, Netflix announced in its quarterly letter to shareholders on Tuesday. Netflix revealed that La Casa de Papel Part 5, as the show is known to Spanish-language viewers, was watched by 69 million Netflix households in the first four weeks after the season's release.
That puts it over Money Heist season 4, which was viewed by
over 65 million Netflix households in the same time period after premiere.
Money Heist's fifth and final season concludes with “Volume 2” due in December.
This will be the last time that we will see a household
metric though, because Netflix is set to change how it reports its numbers
going forward.
In its October letter to shareholders [PDF], Netflix also
announced that the Margaret Qualley-led miniseries Maid was set to break The
Queen's Gambit records.
Having premiered October 1, Maid is on track to having been
seen by 67 million Netflix members in the first 28 days after its release, the
streaming service said. This is partly a factor of Netflix's continuous total
subscriber growth. When The Queen's Gambit released this time last year,
Netflix had more than 195 million members. Now, it's close to 214 million paid
subscribers globally.
Another major series for Netflix in this past
quarter was Sex Education season 3 — it was viewed by 55 million
Netflix member households in the first four weeks. Over on the movie side of
things, the Jason Momoa-led Sweet Girl led the way with 68 million viewers in
the first 28 days, followed by Kissing Booth 3 at 59 million, German-language
action horror Blood Red Sky at 53 million, and animated family movie Vivo at 46
million.
Rylea Nevaeh Whittet, Margaret Qualley in MaidPhoto Credit: Ricardo Hubbs/Netflix |
Park Hae-soo, Anupam Tripathi in Squid Game Photo Credit: Noh Juhan/Netflix |
While previously Netflix had said that more than 111 million
Netflix subscribers had tuned in to the Korean series, it announced Tuesday
that in fact the number was even higher at 142 million. Netflix called it
“mind-boggling.” That means two out of every three Netflix member households
have seen Squid Game.
Unfortunately, this is also the end of Netflix reporting
viewership figures in this manner. Starting later in 2021, Netflix will move to
total hours viewed — we got a taste of this last month. Netflix believes
“engagement as measured by hours viewed is a slightly better indicator of the
overall success of our titles and member satisfaction.
It also matches how outside services measure TV viewing and
gives proper credit to rewatching.” Though there's some validity in that, the
total hours metric does mask how many subscribers watched a show.
For what it's worth, Netflix says that it will release numbers “more regularly” outside of its quarterly earnings reports, though it didn't lay down a frequency or anything.
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