The singer who came to the limelight after being signed to
Banky W’s EME ( Empire Mates Entertainment) records in 2012, revealed the
record label believed a lady should be sexy, but it wasn’t who she is.
Niyola, in a recent chat with Chude Jideonwo, faulted the
defunct record label for marketing her wrongly because of their business
strategy.
The ‘Toh Bad’ crooner added she wasn’t happy leaving EME.
“When a female artiste wants to do music, the first thing any man will think of
as a businessman is being sexy…I’m sexy, I’m smart, I love God, but it is also
important to find a person or people who understand that…”
“I think that to be fair on the label, a lot of times, they
just didn’t see it, they are businessman and did things as far their knowledge
carried them…I should have been marketed as who I was and not just as a girl
that is pretty and that can sing.”
“Leaving EME wasn’t a happy event….it was not happy in the
sense that when you invest time, your blood and all into something, you want to
see it yield results …but it didn’t happen as expected…….it was sad for me
because I feel I should have done enough more while there…we are still friends
now, I am friends with everyone,” Niyola said.
Niyola began her music career as far back as 2000, emerging
as a runner-up at the ‘Amen Starlet Competition’.
In 2005, she became affiliated with Trybe Records before
signing a deal with Freestyle’s Make Sum Noise Entertainment, where she
released her first set of singles.
The singer got signed to Banky W’s Empire Mates
Entertainment (EME) in 2012, with the song, ‘Toh Bad’ released the following
year becoming a hit single, that opened a new page in her music career.
She was in the label alongside Wizkid, Skales and Shaydee.
EME, in 2018, rebranded to become a talent management
company focused on creative marketing, advertising, PR and brand events.
Niyola who has been away from the music scene for a long
time now made an entry into the Nigerian film scene. She plays a lead role in
the Netflix Original, “Swallow”.
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