The nine-episode thriller, in which cash-strapped
contestants play childhood games with deadly consequences in a bid to win KRW
45.6 billion, became an international hit after it launched last month.
In comparison to its estimated net worth, the showcost just
$21.4 million to produce, Bloomberg said.
According to the report, about 132 million had watched at
least two minutes of the show in its first 23 days, easily breaking the record
set by UK costume drama Bridgerton, which was streamed by 82 million accounts
in its first 28 days.
Netflix had earlier announced the show had amassed 111
million fans, but Bloomberg said those figures were based on slightly older
data.
Los Gatos, California-based Netflix estimated that 89
percent of people who started the show watched more than one episode, the news
agency said, and 66 percent of the viewers finished watching the series in the
first 23 days.
Netflix declined to comment on the report. An attorney for
the company told Bloomberg that it would be inappropriate for Bloomberg to
disclose the confidential data contained in the documents that it had reviewed.
The series is also the first Korean drama to snatch the top
spot on Netflix in the United States, and has even spurred interest among
people in learning Korean.
In China, where Netflix is unavailable without a VPN, a
Beijing bakery has introduced a Squid Game-themed confection-making challenge
in its store.
The show has even drawn positive comments from Amazon
founder Jeff Bezos, with the billionaire calling the work "impressive and
inspiring." Amazon's streaming service Prime Video competes with Netflix.
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